Marketer
Broadcasting Brilliance With Kim Coles
During this year’s Build Business conference, attendees will enjoy a fun and inspiring keynote presentation from Kim Coles. She’s best known for her role as a cast member on
Tag: story
SMPS Foundation
The Seventh W
We’ve probably all taken some form of writing course. Early on, we’re taught to address the six Ws: who, what, when, where, why, and how. When compiling information for an
Marketer
Be Courageous and Tell a Connected Story
It’s a common practice for A/E/C firms—no matter the size—to describe the services they deliver instead of what comes out of the services. Firms fall into the habit of rattling
From The Board
What’s Your Story?
At the most recent President’s Leadership Symposium, I had the pleasure of sitting down with a few presidents-elect (PEs we call them). One of the best takeaways that still rings
