Marketer Online

Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves to think in analogies, and I couldn’t help but find Read More

Early in my career, I was the victim of several layoffs (seven, but who’s counting). In tight times, historically the first staff to be cut have been in marketing. Fast forward two decades, and I’m Read More

Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond the products or services you provide. Caring about the experience, Read More