Browsing the 'goals' tag archive
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Knowledge Is the Groundwork for the Future
November 18, 2020
What I love most about my job is when someone reaches out and tells me how much they’ve gained through a program they’ve attended, virtually, of course. Knowing that our members turn to SMPS for Read More
Marketing’s Role in Customer Experience
July 16, 2020
According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see strong returns on their investment. Read More
Join In and Be Heard
May 20, 2020
Participate in a survey of association members for a chance to win. SMPS is seeking your participation to better understand how you perceive benefits, organizational goals, challenges, and the value of membership overall—all with the Read More
Identifying Metrics That Matter
October 30, 2019
As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to access in the last decade Read More