Membership
Knowledge Is the Groundwork for the Future
What I love most about my job is when someone reaches out and tells me how much they’ve gained through a program they’ve attended, virtually, of course. Knowing that our
Tag: goals
Marketer
Marketing’s Role in Customer Experience
According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see
Society News
Join In and Be Heard
Participate in a survey of association members for a chance to win. SMPS is seeking your participation to better understand how you perceive benefits, organizational goals, challenges, and the value
Marketer
Identifying Metrics That Matter
As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to
