SMPS.org archives

Browsing the 'goals' tag archive

Marketing’s Role in Customer Experience

July 16, 2020

According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see strong returns on their investment. Read More

Join In and Be Heard

May 20, 2020

Participate in a survey of association members for a chance to win. SMPS is seeking your participation to better understand how you perceive benefits, organizational goals, challenges, and the value of membership overall—all with the Read More

Identifying Metrics That Matter

October 30, 2019

  As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to access in the last decade Read More