Knowledge Is the Groundwork for the Future

Knowledge Is the Groundwork for the Future

What I love most about my job is when someone reaches out and tells me how much they’ve gained through a program they’ve attended, virtually, of course. Knowing that our members turn to SMPS for professional development (and their personal achievement) makes me proud of the Society.

Helen Keller once said: “Knowledge is love and light and vision,” and I truly believe it. Knowledge leads us on a worthy path. It pushes us forward. Makes us stronger and brings clarity.

With knowledge also comes the confidence to become a passionate leader. It allows us to offer wisdom—not just to those with similar career goals but with similar business goals. There are several ways to increase knowledge and one of them is becoming a Certified Professional Services Marketer (CPSM).

Obtaining your CPSM designation takes the passion for professional services marketing and gives it a boost by recognizing expertise. For SMPS members, we offer a discount on obtaining designation and, once certified, you’ll get discounts on continuing education to keep your certification active—and your knowledge growing.

And if this past year hasn’t proven otherwise, there’s always room to learn and grow. Because knowledge is more than love and light and vision. It’s the groundwork for our future—and for those standing and working beside us.

Until next time,

Tina Myers, CAE
Deputy Chief Executive Officer

P.S. Want some great advice from some of our Certified Professional Services Marketers? Take a look at our Unscripted videos series.

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