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Blueprints 3.0 Emphasizes the Importance of the CMO

January 12, 2023

At a midsized construction company, there is a marketer in Nashville and one in Knoxville. Both manage proposals and promotional campaigns, reporting to their respective office leaders. At the headquarters in Chattanooga, a marketer reports Read More

5 Reasons to Enter the 2023 MCA Competition

January 12, 2023

I always look forward to December because that’s when we announce the Marketing Communications Awards (MCAs) Call for Entries. Our awards program has been around for 46 years, but that doesn’t mean there’s nothing new Read More

Mentoring: It Is a Two-Way Street

January 12, 2023

Most of us have heard of the butterfly effect, where small things can profoundly affect complex systems. We cannot think of a more complex system as can be found in human interaction. Intentionality within the Read More