Browsing the 'December 2021 Marketer' tag archive
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Globalization and A/E/C Marketing
December 21, 2021
According to Merriam-Webster, globalization is defined as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of Read More
International A/E/C Business
December 21, 2021
As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our design services. I remember getting Read More
Using Behavioral Science To Strengthen Your Brand
December 21, 2021
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is lightweight) and emotional way (the Read More
Virtual Business Development
December 21, 2021
Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years ago. The opportunities to drop Read More