According to Merriam-Webster, globalization is defined as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by
As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is
Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years
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