Tag: December 2021 Marketer

Globalization and A/E/C Marketing
Marketer

Globalization and A/E/C Marketing

According to Merriam-Webster, globalization is defined as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by

Read More »
International A/E/C Business
Marketer

International A/E/C Business

As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our

Read More »
Virtual Business Development
Marketer

Virtual Business Development

Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years

Read More »
Scroll to Top