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Globalization and A/E/C Marketing

December 21, 2021

According to Merriam-Webster, globalization is defined as “the act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of Read More

International A/E/C Business

December 21, 2021

As marketing manager for a national architecture firm in the late 1980s, I was tasked to work with the firm’s Columbus, OH, partners, who were exploring international markets for our design services. I remember getting Read More

Using Behavioral Science To Strengthen Your Brand

December 21, 2021

Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is lightweight) and emotional way (the Read More

Virtual Business Development

December 21, 2021

Virtual business development seems to be a recently coined and common term in the A/E/C industries, as business development looks much different today than it did a couple of years ago. The opportunities to drop Read More