Marketer Online

Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is lightweight) and emotional way (the Read More

Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the cumulative view of them. No Read More