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Using Behavioral Science To Strengthen Your Brand
December 21, 2021
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is lightweight) and emotional way (the Read More
How To Use Behavioral Science To Improve the Client Experience
October 25, 2021
Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the cumulative view of them. No Read More