In our member spotlight, Bill Pelham, marketing manager for both BBGM and MONOGRAM at BBGM, took time out of his busy schedule to sit down with the Society. He shares the challenges and rewards of his job—and something he can’t live without.
How did you decide to have a career in the A/E/C industries? I took on an entry-level role with the MONOGRAM team in 2011. I’ve learned to love the industry and learned more about architecture and design than I could have ever imagined. I love being able to wear multiple hats in the same day, being able to enjoy both the creative aspects of marketing, and the motivation and drive that accompanies business development.
What is a typical day like for you? Continual client outreach both internal and external. I have things coming at me from every direction and deciding which direction to go at any given moment is a constant juggling act.
What are the challenges and rewards of the job? Proposals, social media, website development, event coordination, blog writing, press releases, office management, HR coordination, IT coordination, client relations, you name it. I’m a one man army!
What are the challenges and rewards of the job? Keeping a dozen balls in the air is always tricky. Being able to work extremely fast, but maintaining the accuracy required for the A/E/C industries, has been key in my continuously growing role. Switching hats can sometimes be difficult, when going from BD to graphic design to PR, but it definitely keeps me on my toes. I love marketing, and I love being able to leverage (show off) the beautiful design work that comes out of our teams, and my career as well.
Why is membership in SMPS important to you? How has it helped your firm? SMPS has been a wonderful resource. I am currently studying for the CPSM exam, and the current SMPS members and leadership have been amazing. The amount of information garnered from CPSM Bootcamp through SMPS Arizona was fantastic—100 percent worth the time and investment. After taking the GAP Analysis, it was clear where I would be able to improve my own skill and knowledge and be able to better serve my firm in the marketplace.
What was your childhood dream job? It was between two things: being an astronaut/astrophysicist and a brand marketing expert for large retail brand.
Guilty Pleasure: What can you not live without? Music! Anywhere I go: car, work, home, travel, workout. Must. Have. Music. All genres. I’m a sucker for old school hip-hop and golden oldies.