Erste’s success as SMPS Atlanta president sets the standard, elevating the chapter to new heights.
Alexandria, VA (October 9, 2020) – The Society for Marketing Professional Services (SMPS) is pleased to announce that Michelle Erste, CPSM, SMPS Atlanta Chapter President, has been recognized as the 2020 Chapter President of the Year. Erste was honored at Build Business, the SMPS annual conference, during the Evening of Excellence” on Thursday, October 8, 2020.
When Erste stepped in to lead as president of SMPS Atlanta in September 2018, she focused on and succeeded in implementing operational excellence. Michelle’s effort was channeled into some key initiatives that helped make the chapter even stronger, such as fiscal health, chapter operations, advocacy, communications, talent development, continued engagement for past leaders, and strategic planning. Most notably, each month she would review the list of the chapter’s expiring members and send personal emails to each one. Her personal outreach resulted in several renewals within the SMPS Atlanta membership.
When asked about Erste’s candidacy, Beth Harris, FSMPS, CPSM, F.SAME, who served as an at-large director on the SMPS board from 2018–2020 said, “Michelle is a real powerhouse! She has taken an already strong chapter and raised the bar significantly. Under her leadership as president, SMPS Atlanta has truly found its way onto the map of all things A/E/C in Atlanta. The chapter has thrived and the other board leaders she’s inspired are a testament to the quality of the work she has done.”
Molly Dall’Erta, awards program director for SMPS, also stated that Erste’s esteemed achievement is a testament to her hard work and dedication to SMPS Atlanta. “Her commitment shines throughout the SMPS Atlanta board of directors and membership.”
The Chapter President of the Year Award recognizes an SMPS chapter president, who has demonstrated excellence in leadership while serving the chapter and its members. The nomination process includes both self and peer nominations and must be submitted by a current SMPS member. Stay tuned for 2021 submission information.
You can watch the awards tribute video here.
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Business Transformed Through Marketing Leadership: The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms. Learn more about SMPS at smps.org.
