Constantly seeing your competition’s name in the press can be frustrating. And that frustration multiplies when your firm’s leadership stops by your office to ask, “Why weren’t we included in that article?” Cue the rambling and excuses.
The truth is, when it comes to media relations, many marketers struggle to understand the process for landing headlines. It’s not part of the traditional skillset of a marketer and that’s why many A/E/C firms have dedicated PR specialists or the support of an outside firm. But for smaller firms or those with limited resources, the role of PR often falls to the marketing or business development team.
The good news is that media relations is not as difficult as it may seem. With a solid process and messaging foundation, you can take on the role of a public relations professional, adding yet another (extremely valuable) skill to your bag of tricks. Here are the six steps to make you a media master and your firm a thought leader in the news.
Article, written by, Mallory Horshaw, first appeared in the February 2019 issue of Marketer. To read more, download the full article.
