Research

SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business worlds. To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That’s where Blueprints 3.0 comes into play.

The long-awaited follow-up to one of our most popular publications, The Neuropsychology of Influence and Decision-Making (2018), is now available. In our newest publication on this topic, we review the suite of notable psychological concepts of which marketing professionals should be aware due to shifting consumer attitudes and decisions, including our clients.

SMPS members: Free
Non-members: $49.00

Marketing technology—commonly known as MarTech—is one of the fastest-growing areas in technology today. In this practice where strategy, marketing, and technology are linked, MarTech tools help brands connect with clients, allow for deeper understanding and engagement, and support communication with target audiences. This survey serves as a baseline
to quantify future changes in the utilization of technologies.

SMPS members: Free
Non-members: $24.95

Advancements in neuro­technologies, combined with billions of dollars in public and private funding flooding the fields of cognitive neuroscience and behavioral neuroscience, have made the “thinking brain” one of the hottest areas of scientific research. Why do people make the decisions they do? And, more importantly, how can we effectively influence people in their decision-making? The answers to these two questions have the potential to transform any business organization— including architecture, engineering, and construction firms.

SMPS members: Free
Non-members: $49.00

As the desire to market professional services online continues to grow, it is important to look at how various marketing tools and strategies work most effectively to help potential customers find and review professional service providers. This particular study focuses on one subset of the professional and business services supersector, the architecture, engineering, and construction (A/E/C) industries, and on one particular marketing tool: the firm’s website.

SMPS members: Free
Non-members: Free

The report examines the tools and processes companies in the architecture, engineering, and construction industries use to track their success with winning projects.

SMPS members: Free
Non-members: $24.95

Want more on hit rates? View the free webinar recording based off of the report findings presented by Michelle Yates, APR, CPSM, and Holly Bolton, FSMPS, CPSM.

The 2016 Fellows Survey report recaps challenges, trends, and predictions in the A/E/C industry. The content is based on survey results and in-depth interviews with SMPS Fellows, who are some of the design and building industry’s most experienced professionals. It reflects trends and predictions from some of the design and building industry’s most insightful and experienced individuals.

SMPS Fellows were asked about several topics in four segments: Looking Back, Looking Ahead, Preparing for the Future, and Megatrends. The authors summarized 300 pages of research into 30, with several pages dedicated to conclusions, takeaways, and actions.

SMPS Members: Free
Non-members: $24.95

This report is the culmination of 2015 survey-based research, which provides the latest insight into how firms engage clients and attempt to win work. The report provides a snapshot of key findings and lay-of the-land statistics of how firms approach, structure, and support business development efforts.

SMPS Members: Free
Non-members: Free

Business development in the design and construction industry has become a highly specialized discipline. Those intimately involved with business development for professional service firms recognize that people hire people, and understanding the motives and motivations of those who purchase and sell architectural, engineering, and construction (A/E/C) professional services opens a portal to genuine success.

The SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services. A team of almost 30 marketing and business development professionals—most of whom are Certified Professional Services Marketers (CPSM) or Fellows of SMPS—recently completed a year-long effort to research and analyze the current state of buying and selling and to identify key forces that will impact business development in the A/E/C industry in the coming decade. A/E/C BUSINESS DEVELOPMENT: The Decade Ahead documents the findings of this comprehensive research initiative.

The book offers an informative look at the future of the industry from the perspective of buyers and sellers. The findings and recommendations will aid professional services firms to enhance competitive advantage, deepen business development knowledge and skills, and plan strategically for the future.

SMPS Members and Non-members:
Print: $43.74
Download: $49.99