SOCIETY NEWS
A Messaging Framework to Engage, Inspire, and Convert in A/E/C
Clear and effective messaging is critical for architecture, engineering, and construction (A/E/C) firms to stand out in a competitive market. This three-part messaging framework is a simple yet powerful tool that helps
5 Ways To Infuse Sustainability Into Your Marketing Strategy in 2025
The new year brings an opportunity to reflect, reset, and refocus. For marketers in the architecture, engineering, and construction (A/E/C) industry, it’s also the perfect time to align your efforts
SMPS announces new editor of SMPS Marketer journal
SMPS is pleased to announce that Clare Kelly, CPSM, has been appointed editor of Marketer, the Society’s award-winning journal. Prior to this new position, Clare served on the Marketer Editorial
Benefits of Entering the 2025 Marketing Communications Awards
Discover the perks of throwing your hat into the marketing competition ring Television has the Emmy Awards, writers have the Pulitzer Prize, and SMPS has the MCAs! In its 48th
The Power of Engagement: A Message for the Season
As we enter this time of year—a season of gratitude, giving, and yes, even growth—I want to take a moment to reflect on the incredible influence and impact that each
SMPS Spotlight: Emma Parker
In our member spotlight, Emma Parker, CPSM, recently sat down for a virtual chat with SMPS. Emma, who’s vice president for strategy and marketing for Rogers-O’Brien Construction, is a member
Supporting the Future of A/E/C
This year, the SMPS Foundation has continued its partnership with the United Negro College Fund (UNCF) to provide financial assistance to students at Historically Black Colleges and Universities (HBCUs). The
SMPS Is on a Mission
Pop quiz: What is SMPS’s mission? Our mission is to inspire, engage, and empower A/E/C professionals for leadership and lifelong learning. If you didn’t know it off the top of
SMPS Now and Next: October 2024
The Society’s volunteer leaders and staff members met last month at SMPS HQ in Alexandria, VA, for its fall board of directors meeting. During the October meeting, discussions were insightful
Key Takeaways From State of A/E/C Marketing Report
OpenAsset is excited to share The 2024 State of AEC Marketing Report, which includes valuable insights for marketing professionals in the architecture, engineering, and construction (A/E/C) industry. Based on a
