SOCIETY NEWS
SMPS Now and Next: January 2025
Last month, the Society’s volunteer leaders and staff members met at SMPS HQ in Alexandria, VA, for its board of directors meeting. Here are a few highlights from the meeting:
Celebrating Black History
I’m Here Because I’m As Good As You. This declaration is bold, provocative, inspiring. These words and title come from a 2021 article in Harvard Business Review, which features an
A Messaging Framework to Engage, Inspire, and Convert in A/E/C
Clear and effective messaging is critical for architecture, engineering, and construction (A/E/C) firms to stand out in a competitive market. This three-part messaging framework is a simple yet powerful tool that helps
5 Ways To Infuse Sustainability Into Your Marketing Strategy in 2025
The new year brings an opportunity to reflect, reset, and refocus. For marketers in the architecture, engineering, and construction (A/E/C) industry, it’s also the perfect time to align your efforts
SMPS announces new editor of SMPS Marketer journal
SMPS is pleased to announce that Clare Kelly, CPSM, has been appointed editor of Marketer, the Society’s award-winning journal. Prior to this new position, Clare served on the Marketer Editorial
Benefits of Entering the 2025 Marketing Communications Awards
Discover the perks of throwing your hat into the marketing competition ring Television has the Emmy Awards, writers have the Pulitzer Prize, and SMPS has the MCAs! In its 48th
The Power of Engagement: A Message for the Season
As we enter this time of year—a season of gratitude, giving, and yes, even growth—I want to take a moment to reflect on the incredible influence and impact that each
SMPS Spotlight: Emma Parker
In our member spotlight, Emma Parker, CPSM, recently sat down for a virtual chat with SMPS. Emma, who’s vice president for strategy and marketing for Rogers-O’Brien Construction, is a member
Supporting the Future of A/E/C
This year, the SMPS Foundation has continued its partnership with the United Negro College Fund (UNCF) to provide financial assistance to students at Historically Black Colleges and Universities (HBCUs). The
SMPS Is on a Mission
Pop quiz: What is SMPS’s mission? Our mission is to inspire, engage, and empower A/E/C professionals for leadership and lifelong learning. If you didn’t know it off the top of
