SOCIETY NEWS

Congrats to the Society’s New CPSMs
Congratulations to the following professionals who recently became SMPS Certified Professional Services Marketers (CPSMs). They join a group of more than 1,200 professionals who’ve made a commitment to professional excellence,

SMPS Spotlight: Kathleen Held
In our member spotlight, Kathleen Held, CPSM, recently sat down for a virtual chat with SMPS. Kathleen, who’s CEO/president at Cini-Little, has been an SMPS member since 2006. In this

SMPS To Acquire ElevateHER From Zweig Group
Ushering in a New Era of Growth and Impact SMPS is proud to announce the acquisition of ElevateHER® from Zweig Group—a strategic move that underscores a shared commitment to ensuring

Build Yourself While Building the World
The future isn’t waiting; it’s ours to build. I wrote these exact words in the December issue of Marketer. Since that time, I’ve passed on the virtual baton to

SMPS and the ACE Mentor Program Partner To Promote Workforce Development in the A/E/C Industry
SMPS and the ACE Mentor Program of America (ACE) announce their partnership to workforce development within the architecture, engineering, and construction (A/E/C) industry. This collaboration strengthens both organizations’ efforts to

Celebrating Women’s History Month in 2025
In honor of Women’s History Month, we reached out to SMPS HQ staff members to commemorate this observance. Below, they share their thoughts on women they admire. Natalie Gozzard, Chief

Building Proposal Success Into Kickoff Meetings
Five key considerations every A/E/C marketer should include in their next kickoff meeting to ensure a smoother pursuit process. Proposals may never receive the time and resources they deserve. However,

New SMPS Foundation Research Initiative
Uncovering what’s new, what’s next, and what will propel your firm. The mission of the SMPS Foundation is to deliver intelligence and insights for growth professionals and leaders to help

Purposeful with Perseverance: The Power Behind A/E/C Growth Professionals
My son was recently awarded a Purposeful with Perseverance award at his school. Although he wasn’t exactly sure what he had done to earn it, the recognition got me thinking

SMPS Spotlight: Kim McDonough
In our member spotlight, Kim McDonough, CPSM, recently sat down for a virtual chat with SMPS. Kim, who’s marketing manager at Reaveley Engineers, is a member of SMPS Utah and




