SOCIETY NEWS
The Pinnacle Experience: a Digest From Dallas
The second annual Pinnacle Experience was held October 17-19 in Dallas at the Four Seasons Dallas at Las Colinas. This conference experience, crafted especially for senior marketing leaders, focused on key
Multiplicity: The Secret to Great Marketing Campaigns
By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months, he had developed an ineffective
SMPS Member Uniqueka Walcott
In our member spotlight, Uniqueka Walcott, proposal manager at Moffatt & Nichol, took time out of her busy schedule to sit down with the Society. She shares the challenges and
Thanks for the Inspiration, Mother Nature!
Fall is here, and it is my absolute favorite season! The crisp air, the kaleidoscope of colors, the season of harvest. There are few things more stunning than the colors
SMPS Advances: Update From the Board
In an effort to improve transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member
The SMPS Foundation Exists To Serve One Thing: You
Our mission is to promote research and education that advances the body of knowledge of professional services marketing. Simply put, that’s making sure that we’re giving you timely research and
Leadership Starts With Being a Fly on the Wall
We all know that good leaders have followers, right? But, what about managing up? What if your opportunity to lead is based on your ability to persuade those who have
SMPS Brand Launch – FAQ
SMPS Brand Launch – FAQ Who was involved in the rebrand and how long did this process take? The SMPS board of directors, staff, and agency partners have been
Do You Really Know Where Your Career Is Headed?
Sometimes the career path we initially choose is not the path that ultimately leads us to success. If you would’ve told me when I started my career in the early
Make the Most of Your Membership in September
The longer we’re around, the more we realize how inspiration plays an important role in our daily lives. But the act of getting inspired doesn’t mean that, poof, we’re hit
