Benefits of Entering the MCA Program
January 27, 2023
The SMPS Marketing Communications Awards (MCA) program provides an opportunity for firms to showcase their best marketing practices and to educate the A/E/C industries about the critical role of marketing. In its 46th year, this annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries.
Our final deadline is March 20, 2023, and the early discount rate ends on February 15, 2023. Entering the competition benefits companies in multiple ways:
Provides criteria that marketing teams can use with their marketing projects. Many entrants find the entry form questionnaire is a great resource for their marketing planning outside the MCA program. The criteria are based on five areas: marketing objectives, research/planning, target audience, messaging, and results.
Allows your team to validate the value of your work. The process of submitting an entry to the MCA program allows marketers the added benefit of documenting and benchmarking the work they do for their firm.
Provides recognition for your marketing team. Get noticed by your colleagues and industry peers. MCA provides a unique opportunity for the marketing and communication teams of A/E/C firms to stand out and be recognized.
Offers recognition for your firm. Who doesn’t want to work for (or hire!) an award-winning firm? MCA provides a unique opportunity to showcase your firm as a leader in marketing communications through best practices. All finalists’ entries become part of an MCA Gallery, which offers great exposure.
Provides motivation and team-building in your firm. Entering an awards competition is a powerful way to say, “We’re proud of the work our team accomplishes!” It also offers an opportunity for your team to work together and synthesize that energy into a well-performing show of strength.
Gaining peer evaluation and feedback. Every entrant receives feedback on their submission. The feedback offers great insight and has proven to be valuable for firms who enter the program.
You can’t win and be recognized if you don’t enter! Here’s what a few entrants had to say when asked: What was the best part about being a finalist in the 2022 program?
“This was our first year entering and seeing what the winners did was helpful learning what to submit going forward.”
“It felt great to win and have our project shown to attendees at Amplify A|E|C. Very validating.”
“Being recognized by peers for our creative work.”
“It was awesome watching my peers and friends be recognized.”