About the SMPS Foundation

The SMPS Foundation delivers research and marketing intelligence to inspire success and improve bottom-line results.

Founded in 1992, the SMPS Foundation studies industry, societal, and technology trends to expand marketing knowledge and skills and to impact the business-generating activities of professional services firms. In an ever-changing environment, our foundation explores and recommends strategies and solutions to achieve our vision of Business Transformed Through Marketing Leadership.

The SMPS Foundation regularly produces research reports, white papers, books, and other publications, as well as manages scholarships and special funds. At the same time, we actively promote recognition of professional services marketing as an essential element of the modern business model. The not-for-profit 501(c)(3) organization is funded by donations from SMPS members, their firms, and others interested in our work.

Research and
white papers

Thanks to the generosity of our many donors, the SMPS Foundation regularly produces research reports, white papers, books, and other publications. Here you will find our most popular and recent additions to our work.

Review research

Scholarships and Endowments

Support the Foundation with TXT2GIVE

• Text the word GIVE to 703.991.6181
• Follow the prompt to provide the amount of your donation.
• Register your credit or debit card (first time only)

With your support, the SMPS Foundation will continue to conduct research projects to help you and your firm succeed.