Blueprints

A guide for the professional in career development and for firms in developing an effective marketing and business development structure.

Blueprints: Guides for Marketing and Business Development Departments in the A/E/C Industry

This is an interactive PDF containing model marketing/business development departments, recommended job descriptions, a self-assessment tool, and interview questions for marketing and business development candidates.

For the individual marketing and business development professional, the guides are structured to shepherd you through your career path, help advocate for you and your position in your firm, and provide self-assessment tools to help you succeed.

For A/E/C firms, the guides will assist in planning an effective marketing structure for your business and in recruiting and retaining talented, productive, satisfied employees.

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