Marketer
Marketing’s Role in Customer Experience
According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see
Tag: experience design
Membership
SMPS Member Caroline Hinrichs
In our member spotlight, Caroline Hinrichs takes time out of her busy day to sit down with SMPS. Caroline, who works for HOK as director of business development of Experience
