SMPS.org archives

Browsing the 'experience design' tag archive

Marketing’s Role in Customer Experience

July 16, 2020

According to an Accenture study, 90% of B2B executives cite customer experience (CX) as very important to achieving their companies’ strategic priorities. But only 20% excel at it and see strong returns on their investment. Read More

SMPS Member Caroline Hinrichs

December 17, 2019

In our member spotlight, Caroline Hinrichs takes time out of her busy day to sit down with SMPS. Caroline, who works for HOK as director of business development of Experience Design, shares the rewards of Read More