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Living in a Spirit of Gratitude
November 18, 2020
It’s nearly Thanksgiving—my favorite time of the year. I love this holiday more than any other mainly because the expectations are spending time with family and friends, indulging in really great food derived from age-old Read More
Lean Marketing. Buzzword or Solid Strategy?
October 1, 2020
One of the most frequent conversations I’m having right now with peers and clients alike is: How do we build marketing/BD plans for 2021 in a COVID-19, unpredictable environment on the tails of the Read More
Measuring Success With the Loyalty Ladder
September 11, 2020
As marketers and business developers, one of the greatest challenges we face is measuring success. When it comes to client relationships and the strategies it takes to win new work, an effective measurement tool is Read More
SMPS Announces the 2020–2021 Board of Directors
August 31, 2020
FOR IMMEDIATE RELEASE Contact: Tina Myers Deputy Chief Executive Officer 703.549.6117 x224 tina@smps.org SMPS Announces the 2020–2021 Board of Directors _________________________________________________________________________________ Alexandria, VA (August 31, 2020) – The Society for Marketing Professional Services (SMPS) Read More
The SMPS Annual Membership Meeting
July 22, 2020
The SMPS Annual Membership Meeting will be held virtually on Monday, August 31, at 2 p.m. ET. SMPS President Melissa Lutz, FSMPS, CPSM, and our HQ team will present a review of the current Read More
Living a Life With Intention, Reflection, and Focus
April 9, 2020
In 2017, after 20 years of navigating a carefully planned career, I faced a personal crisis that turned my life upside down. I quickly found myself in a world where strategy, planning, and order Read More
SMPS Announces the 2019-2020 Board of Directors
September 4, 2019
Alexandria, VA (September 4, 2019) – The Society for Marketing Professional Services (SMPS) is pleased to announce its 2019-2020 board of directors. The new board took office on September 1, 2019. “This year, I am Read More