SOCIETY NEWS
Identifying Metrics That Matter
As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to
Happy Fall, Y’all
I love fall. The trees start to change, the days get shorter and cooler, and, best of all, it’s football season! Whether it’s watching my favorite college team (Go Pokes!)
Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”
Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS
SMPS Member Kyle Veater
In our member spotlight, Kyle Veater takes time out of his busy day to sit down with SMPS. Kyle, who works for OCMI as a business development and marketing manager,
Becoming a Better Leader
A few weeks ago, I had an interesting conversation with a new colleague when we met for the first time. As we discussed my role as the vice president
SMPS Advances: September 2019
To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors
Creating a Company-Wide Mentoring Program
I believe mentoring is essential to leadership development and can significantly accelerate the trajectory of one’s career. Unfortunately, many mentoring programs fail, stall, or never get off the ground because
Make Time To Compare
On a personal level, some say comparing ourselves to others might not be a good thing. But I can think of one great reason to compare, actually I like to
My CPSM Journey: An Epic Adventure
Going to an amusement park can be exciting but also scary. Especially with those roller coasters … whoa! Roll back the clock two years ago to 2017, and that’s pretty
Fall: A Fresh Start and New Beginning
It’s that time again. Back-to-school time, that is. We’re in the midst of our firm’s planning sessions for 2020, and the SMPS year has officially kicked off. If you’re like
