SOCIETY NEWS
SMPS Publishes Report on Current and Anticipated A/E/C Marketing Practices
Marketing 2022 highlights what marketing currently looks like and how it will change in the next three years. Alexandria, VA (November 18, 2019) – The Society for Marketing Professional Services
The Entire Business Development Process in 11 Words
Earlier this year, I was asked to describe the A/E/C sales process to a room full of peers. My initial reaction was, “Sales is a result—business development is a
What Really Matters
Sometimes the truth comes at us like a freight train—speeding and uncontrollable. This happened to me the other day. What if, instead of thinking of the holidays as a chore,
Sigstr Recognizes the Share SMPS Campaign
In the September issue of its magazine, Sigstr recognized the Share SMPS campaign for email banner advertising. Sigstr, an email signature marketing platform, ranked this SMPS campaign as one of
Identifying Metrics That Matter
As an A/E/C marketer, you’ve undoubtedly received emails on the importance of using web and email marketing analytics. Data about your website and its users has become easier to
Happy Fall, Y’all
I love fall. The trees start to change, the days get shorter and cooler, and, best of all, it’s football season! Whether it’s watching my favorite college team (Go Pokes!)
Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”
Building Design + Construction and Engineering News-Record (ENR) featured the research highlights from the SMPS Foundation survey report, “Powering Up Technology: A Spotlight on MarTech.” The articles, authored by SMPS
SMPS Member Kyle Veater
In our member spotlight, Kyle Veater takes time out of his busy day to sit down with SMPS. Kyle, who works for OCMI as a business development and marketing manager,
Becoming a Better Leader
A few weeks ago, I had an interesting conversation with a new colleague when we met for the first time. As we discussed my role as the vice president
SMPS Advances: September 2019
To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors
