SOCIETY NEWS

Cut Through the Noise: Turn Action Into Impact
It’s an exciting time. We have easy access to relevant content that’s atomically delivered to us wherever and whenever. Tips, tricks, and video snippets cater to solving our latest pain

SMPS Member Spotlight: Dorothy Verdon
In our member spotlight, Dorothy Verdon, CPSM, recently sat down for a virtual chat with SMPS. Dorothy, who’s owner of Bright Bunny Communications, has been in the A/E/C industry since

Multitasking: Helpful or a Hindrance?
Today, business is moving faster than ever, tempting us to juggle numerous projects at once to keep up. We often think of multitasking as a skill, a badge of honor,

How Infrastructure Engineering Inc. Fosters Professional Excellence
At SMPS, we’re proud to see firms embracing a culture of professional development and excellence that advances careers and organizational success. Infrastructure Engineering Inc. (IEI) exemplifies this commitment. By supporting

SMPS Now and Next: August 2025
From August 27-29, 2025, the Society’s volunteer leaders and staff members met at SMPS HQ in Alexandria, VA, for a board of directors meeting. Here are a few highlights: What’s

Leading With Purpose
I am filled with gratitude and awe. Over the past year, we have not only honored our legacy but stretched toward our future with boldness, strategy, and unity. When I

Meet the 2026 Leadership of SMPS
The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve on the SMPS and SMPS Foundation boards. We had a

CPSM – A Legitimate Measure of Professional Competence
In today’s competitive A/E/C industry, the role of the professional services marketer has evolved into a highly strategic and specialized discipline. The Certified Professional Services Marketer (CPSM) designation offers a

SMPS Spotlight: Valerie Puchades
In our member spotlight, Valerie Puchades, FSMPS, CPSM, recently sat down for a virtual chat with SMPS. Valerie, who’s a partner at CVG, has been an SMPS member since 2009.

Moving Insights to Impact
Moving Insights to Impact (hint, it’s based on your actions).Last week at Amplify A|E|C, the SMPS Foundation delivered our first annual Emerging Trends in A/E/C Marketing and Business Development report. The




