SMPS is pleased to announce that Craig Galati, FAIA, FSMPS, CPSM, has been honored with the 2023 Weld Coxe Marketing Achievement Award (WCMAA). Craig, a member of SMPS Las Vegas, accepted his award during Amplify A|E|C, the Society’s annual conference, on August 10, 2023, in Austin, TX.
The Society’s highest honor, the WCMAA salutes a remarkable marketing or business development professional whose career achievements, leadership role, and lasting contributions to the A/E/C industries are exemplary.
Craig Galati, FAIA, FSMPS, CPSM, joins a distinguished group of accomplished members who embody the mission and spirit of SMPS and are valued advisers to the organization. Craig is the 32nd recipient of the award, named in memory of marketing pioneer, SMPS founder, and past honoree Weld Coxe.
Throughout his career, Craig has been a champion for the role of marketing in the A/E/C industries. Early on, he saw firsthand how architectural professionals struggled to understand marketing concepts, which made them more reluctant to embrace marketing and business development activities. What these professionals saw as difficult, Craig saw as opportunity. He jumped into learning all he could about marketing and business development, which led to his continued success. Craig was named a partner in his firm at 29 and became the firm’s marketing principal at 39. To better understand his role, Craig joined the Society for Marketing Professional Services in 1999. Like many other professionals, he credits SMPS for teaching him everything he knows about marketing.
Craig immersed himself in the Society and became very active in his local chapter, as well as SMPS as a whole. He took on many leadership roles including, president of SMPS Las Vegas and Society president at the HQ level, where he helped develop the powerful vision statement, Business Transformed Through Marketing Leadership. Through his endeavors, Craig has demonstrated the critical and valuable role marketing holds in a successful A/E/C firm, and empowered marketing professionals to become confident, strategic leaders as they progress through their careers.
“What truly amazes me about Craig is the courage he has to challenge the norm and inspire people to think differently and look at solutions in a different way,” says David Werking, FSMPS CPSM, who’s director of business development and marketing at ERMCO.
Brent Robertson, co-founder of Fathom, adds, “Craig is an outspoken advocate for change, an unwavering supporter of those who want to elevate the industry, and a community builder who has established lasting relationships with leaders across the country.”
Congratulations, again, to Craig Galati, FAIA, FSMPS, CPSM!