This time last year, I wrote about how reading can open our minds to new ideas. But if we only read what we’re accustomed to, we can’t continue to evolve. And, for me, evolving as a person keeps me going and growing.
Recently, I came across an article titled “100 Best Books of All Time”—featuring my favorite author Zora Neale Hurston and others I’m putting on my list. Most of the books are fiction, leaving room for nonfiction in my never-ending goal of lifelong learning.
At the end of the day, we can’t forget that, as professionals, we’re here to help our firms thrive. And we can do that by staying knowledgeable—and passing on our knowledge to the team.
Here are a few SMPS publications that can help, some of which are complimentary to SMPS members:
- June/July issue of Marketer: This exclusive edition features articles such as “Perfect Your Proposal Planning” and “Putting the Thought in Thought Leadership” (for SMPS members only and available on MySMPS under the Marketing Resource Center)
- SMPS Foundation report all about positioning and differentiation in A/E/C marketing (complimentary to SMPS members)
- Blueprints 3.0, your resource to elevate marketing and business development
- Markendium, the SMPS Body of Knowledge, with six books on proposals to client development
Alice Walker once said, “I think the foundation of everything in my life is wonder.” To me, that means appreciating the spontaneity of life, to always be questioning, and to be open to learning something new. What do you think it means? And are there any publications I should put on my list? Let me know by reaching out at marci@smps.org.
Article written by Marci D. Thompson, DES, chief strategy officer for SMPS.
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