SMPS Advances: June 2022

SMPS Advances: June 2022

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the organization, and the A/E/C marketing profession. The meeting typically also includes the SMPS Foundation president and the senior management staff.

Our volunteer leaders and several staff members met in person on June 23-24 in Asheville, NC for the board’s annual planning retreat. This meeting was the beginning of our next strategic planning cycle, which is usually planned for approximately three years.

While the plan is not complete, we discussed several important themes. These include: digital transformation to better serve our members, continuing to expand our portfolio of programs to support an entire career path, and expanding support for our components (chapters and regional conferences). The formal planning effort will continue for the remainder of this year and the final plan will be shared with the members later this year.

The next meeting is scheduled for August 2022.

If you have any questions regarding these matters or the Society’s board meetings, please contact SMPS Chief Executive Officer Michael V. Geary, CAE, at

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