SMPS Advances: October 2021

SMPS Advances: October 2021

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the organization, and the A/E/C marketing profession. The meeting typically also includes the SMPS Foundation president and senior management staff.

Our volunteer leaders and senior staff met in person on October 4, 2021, for a quarterly meeting. The following are the key issues discussed:

  • Approved the fiscal year 2021-22 budget of approximately $4.4 million
  • Approved changes to the brand and programs of the SMPS annual conference
  • Approved changes to the makeup of the Marketer editorial committee
  • Received updates about the regional conferences and changes to the certification program and testing

The next meeting is scheduled for February 2022.

If you have any questions regarding these matters or the Society’s board meetings, please contact SMPS Chief Executive Officer Michael V. Geary, CAE, at

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