For decades, we’ve heard about the promise of how digital technology would change the way A/E/C firms do business. We’ve imagined a future where the cloud, 3D printing, augmented/virtual reality (AR/VR), artificial intelligence (AI), and the internet of things (IoT) would change everything.
This technology has been talked about so much that at a certain point it started to sound like a lot of hype. Then it happened—the future of digital arrived. Companies in all industries found themselves standing on the precipice of a new industrial revolution, one fueled by connectivity, and one for which many A/E/C firms were unprepared.
Now, digital transformation (DX) is infiltrating every industry and, as a result, broadly impacting how all companies function. The era when firms had a choice about whether or not to step onto the DX bandwagon has long passed.
Like it or not, your firm is on the bandwagon. The question is how to stay on, embrace, and leverage it to create a competitive advantage.
Article, written by Ida Cheinman, first appeared in the December 2019 issue of Marketer. To read more, download the full article.