The two past SMPS presidents presented research during the Fellows Symposium at Build Business.
On August 13, 2019, Engineering News-Record quoted Donna Corlew, FSMPS, CPSM, chief whatever it takes officer of C* Connect, and Frank Lippert, FSMPS, CPSM, founder and partner of Go Strategies, about the early findings of their research in the article, “Wanted: Next-Gen Industry CEO Views on Marketing.” The two past presidents of the Society for Marketing Professional Services (SMPS) presented the research during the SMPS Fellows Symposium, on July 31, 2019, at Build Business 2019, the SMPS annual conference. The following is an excerpt:
Construction’s next-generation leaders have a shifting mindset toward the role of marketing and business development in engineering and contracting firms, says preliminary research by two marketing consultants. They found that 90 percent of industry CEOs and presidents queried see marketing staffers as integral to the company, deserving seats at the decision-making table.
“Marketers are the protectors of our brand. Why would we not have them at the table,” said Ms. Corlew about the attitudes expressed.
The preliminary data comes from 30 completed surveys submitted by industry C-suite leaders and 100 from marketing professionals. Mr. Lippert says, “We didn’t define CEOs by age or birth year; we defined them by the way they think.”
The survey still is open for continued input from company CEOs and presidents.
The photo is courtesy of Kevin Roche Photography.