Alexandria, VA (June 25, 2019) – The Society for Marketing Professional Services (SMPS) received the 2019 EXCEL Award in “Silver” in the category of Promotional Content, Rebranding from Association Media & Publishing (AM&P) during a recent ceremony. The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. SMPS was listed as a finalist out of around 70 other associations and nonprofits from across the country, based on a total of around 800 entries.
The rebranding process started in 2016 when a research firm was engaged to identify the perspectives, opinions, and needs of its members. All members were invited to participate through surveys and focus groups. In late 2016, SMPS formally adopted its new vision statement: Business Transformed Through Marketing Leadership. In 2017, SMPS engaged another agency to advance the member research into specific branding components, including messaging, graphic identity, products, services, and the member experience. At Build Business 2018, the new brand was launched during a business lunch entitled, “The Big Reveal”.
“We are honored to be recognized by AM&P in “Silver” in the 2019 EXCEL Awards for our rebrand and look forward to continuing the expansion of our new identity,” said Michael V. Geary, CAE, chief executive officer of SMPS and the SMPS Foundation.
Josh Miles, chief marketing officer of SMPS, added “I’m thankful for the leadership of our agency partner, MilesHerndon to help us through this enormous project, but the rebrand could not have happened without the additional support of our members, chapter leaders, board, and our dedicated SMPS team. After all, our brand essence is “The Marketing-Led Revolution,” and with this new brand to guide us, I think the revolution is well underway.”
Association Media & Publishing (AM&P) is the only organization dedicated to the needs of print and digital publishers in nonprofit organizations. AM&P also serves association business operations executives, communication professionals, designers, editors, and content creators, and the media they create.
Business Transformed Through Marketing Leadership: The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With more than 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms.