In my spare time, I can often be found walking along streambeds and rivers on hiking trails that cut through the Blue Ridge Mountains near my home in Central Virginia. In my professional life, I can often be found behind a computer screen designing content and crafting corporate communications at my full-time job as a marketing assistant in the A/E/C industries. Until recently, I thought that these two worlds only existed separately. So how did I find myself with my hiking boots laced up, traversing a streambed while on the clock?
The answer is simple. I wanted to understand exactly what it is that I am marketing every day. Working for a civil engineering firm as the primary marketer for our stormwater and environmental groups, it’s my job to let the world know about our services that help create a healthier and more sustainable environment. As a non-engineer, it can be challenging to take the technical and mathematical elements of civil engineering and find a creative angle to turn them into something interesting, informative, and marketable. So, how does this happen?
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This article, written by Bonnie Dunkel, first appeared in the June 2018 issue of Marketer.