A Reporter’s POV

How Marketers Miss the Mark With the Media

When reporters come knocking, marketers are often unprepared to deliver the expert sound bites and high-quality graphics needed to take full advantage of publicity opportunities.You might think that smaller or newer firms would be the only ones struggling to maintain a well-stocked photo portfolio, or have few sources willing to be interviewed. However, this is not always the case.

While it’s understandable that companies big and small must juggle a variety of responsibilities to pay the bills, media opportunities should never be considered low priority. I have enjoyed the unique privilege of working as both a magazine editor and a freelance writer. In my experience, employing the simple tips and tricks listed can help your firm shine in the publicity spotlight.

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This article, written by Erica Bender, first appeared in the June 2017 issue of Marketer.

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