SMPS Member Spotlight Jennifer McGovern

Name: Jennifer McGovern, CPSM
Title: Regional Marketing Manager
Firm: VHB
SMPS Chapter: Washington, DCNews:
I joined the Career Advancement Committee of SMPS Washington, DC, wrote an article for Marketer (look for me in the December issue), and started at a new firm as regional marketing manager for the mid-Atlantic region.
# of years in the A/E/C industry:
Four (I spent seven years in publishing before joining the A/E/C world)
How has SMPS helped you in your career?
How hasn’t SMPS helped me in my career? From knowledge gained through Lunchtime Learning Labs and the Marketing Handbook, to relationships built through attending events and conferences, SMPS has added significantly to my knowledge of and experience in the A/E/C industry. Coming from a background in a completely different industry, I needed a resource to help me catch up on anything from RFP compliance to writing a communications plan to ghost-writing articles for project managers. With SMPS—and specifically the CPSM community—I know I can reach out to a like-minded group of individuals with any questions and find the answer quickly, most likely along with a list of suggested additional resources!
Helpful hint to share with your fellow SMPS members:
Check out Bernie Siben’s blog, Lunchtime Learning Labs (free to SMPS members), and the Marketing Handbook for the Design & Construction Professional.
Tell us something we would be surprised to learn about you:
I’m addicted to painting my nails. I always have a fresh manicure and feel incomplete without one! My nail art has gotten ridiculous lately—I even painted traffic signals at the request of a project manager.
As a CPSM, how has certification benefitted you?
I credit what I learned through the CPSM program with my career advancement. Studying for the CPSM exam really broadened my knowledge beyond my day-to-day activities. In addition to proposals, I learned more about market research, promotional activities, business development, marketing planning, and management. I’ve been able to hold my own in meetings with senior leadership and really help show the value of marketing to people across my firm. My CPSM helped me feel confident enough to apply for a regional marketing manager position, which I started on November 9. I wouldn’t have felt prepared for the position without the knowledge I’ve gained through studying and the connections I’ve made through the program. Now I’m sure I’ll be looking to the CPSM online community for advice on taking over leadership of an existing team!
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