In our member spotlight, Tim Asimos, CPSM, sat down for a virtual chat with the Society. Tim, who’s chief marketing officer and principal for Timmons Group, has been in the AEC industry and an SMPS member for 20 years.
Please share some recent professional-related news that you’re proud of. After starting my career as a marketing manager in the AEC industry at a civil engineering firm, I spent nearly 13 years as an agency consultant for AEC firms. My six years of in-house marketing management have provided me with a unique and invaluable perspective as a consultant. It has always been my secret weapon. In September, I joined Timmons Group as chief marketing officer and am excited to bring my experience as both an advisor and consultant to dozens of AEC firms over the years. The chance to bring my journey full circle and return to the firm where I started in the AEC industry is truly amazing, and I look forward to the future.
What’s the best professional advice you’ve received? One of my mentors early in my career told me to embrace opportunities that come along, because every role prepares you for the next. This has proven true in my career. A lot of the time, especially early in our careers, we can place too much weight on job titles. In those foundational years, it’s more about expanding your knowledge and skills and gaining perspectives. When I look back on my resume, I don’t see a perfectly scripted career path on paper, but what I learned and how I grew in each role has perfectly prepared me for where I am today.
What’s the best professional advice you’ve given? I’ve always encouraged people to outgrow their job descriptions. Of course, learn your role and execute all those job duties with excellence. But don’t stop there! Continuously look for ways to add value to your team and company. Identify places you can contribute, tasks you can perform, and ideas you can bring to life that don’t necessarily fit neatly in your job description. In other words, don’t wait to be asked. Make yourself invaluable.
Why is SMPS membership important to you? I joined SMPS in my very first week in the AEC industry, and it has been an invaluable resource for professional growth, community, and knowledge sharing ever since. I’ve found SMPS to be my tribe, with so many people who share similar experiences, challenges, and aspirations. Whether it’s the local chapter programming, the regional conferences, or national events like Amplify A|E|C, SMPS provides AEC marketers a unique opportunity to learn and grow, and to feel understood and supported. Having been engaged with SMPS at many levels over the years, I can attest that there are so many people behind the scenes, in the crowds, and on stage who are passionate about elevating the profession of marketing in the AEC industry and making a difference in their firms.
What would you still like to accomplish in your career? While I’ve seen the profession evolve greatly, there’s still more work to do. I’m dedicated to transforming marketing and business development at my firm, and I’ll continue to invest in SMPS and use my voice to elevate the role of marketing in the AEC industry.
What’s on your bucket list? I’d love to see the Amalfi Coast of Italy with my wife. We’re also a theme park family, so there are several parks on the to-do list that I hope to cross off one day.
Guilty pleasure: what can you not live without? I love Thai food. I could eat it every day, and it’s truly a shame that I don’t!
