MCA recognizes excellence in marketing and communications in the A/E/C industries
Alexandria, VA–The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the recipients of its 2018 Marketing Communications Awards (MCA). This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries. The SMPS Marketing Communications Awards (MCA) recognize the individuals and teams who create outstanding communication vehicles for architectural, engineering, design, and construction firms.
“This is the only awards program that highlights the critical role and immense value marketing professionals bring to the design and building industries,” stated SMPS VP of Marketing Josh Miles. The award winners were announced and honored on August 16th in San Diego, as part of Build Business, the SMPS annual conference, held August 15–17.
The Best of Show Award, bestowed by a jury of industry executives, was awarded to Populous for their Promotional Campaign entitled, “The Revenue Revolution | Data-Driven Design Campaign.” Jurors said this campaign provided an excellent blending of data, graphics, and images. It was eye-catching, creative, and easy to consume. They really hit it out of the park!
The People’s Choice Award, voted on by conference attendees and SMPS members alike, was awarded to HNTB from New York, NY, for its Brochure, “HNTB Loves New York.”
MCA Director Molly Dall’Erta shared that the online judging and voting were new to the program this year. 287 entries were judged entirely online year by a distinguished panel of 100 jurors. “We were able to use the polling feature in our online MCA Gallery which increased both our pool of jurors and opened the People’s Choice Award up to be voted on by a larger group of members and industry colleagues,” said Dall’Erta. Visit the MCA Gallery, sponsored by Cosential, to see the winning entries and to help benchmark your marketing communications efforts.
Congratulations to the following firms that were recognized:
ADVERTISING
Award of Excellence: Ostrom Creative, Excelsior, MN
Merit Award: Mead & Hunt, Middleton, WI
BOOK/MONOGRAPH
Award of Excellence: Goettsch Partners, Chicago, IL
Merit Award: Hartshorne Plunkard Architecture, Chicago, IL
Merit Award: Robins & Morton, Birmingham, AL
BRAND AWARENESS CAMPAIGN
Award of Excellence: CDM Smith, Boston, MA
Merit Award: Bolton & Menk, Inc., Mankato, MN
Merit Award: Brownstein Group, Philadelphia, PA
Merit Award: J.H. Findorff & Son Inc., Milwaukee, WI
BROCHURE
Award of Excellence: HNTB, New York, NY
Merit Award: Henderson Engineers, Inc., Lenexa, KS
Merit Award: Sasaki, Watertown, MA
CORPORATE IDENTITY RE-BRANDING
Award of Excellence: Murraysmith, Portland, OR
Merit Award: FORGE, San Francisco, CA
Merit Award: Henderson Engineers, Inc., Lenexa, KS
Merit Award: Perteet Inc., Everett, WA
DIRECT-MAIL CAMPAIGN
Award of Excellence-Digital: Amenta Emma Architects, Hartford, CT
Award of Excellence-Mixed Media : The Kleingers Group and Pixels and Ink Studio LLC, Lebanon, OH
Merit Award: Schemmer, Omaha, NE
HOLIDAY PIECE—DIGITAL
Award of Excellence: PEC, Wichita, KS
Merit Award: Charles M. Salter Associates, San Francisco, CA
Merit Award: SME, Plymouth, WI
Merit Award: Weber Thompson, Seattle, WA
HOLIDAY PIECE-MIXED MEDIA
Award of Excellence: Building Controls and Services, Wichita, KS
Merit Award: Svigals + Partners, New Haven, CT
Merit Award: Terracon Consultants, Inc., Olathe, KS
HOLIDAY PIECE-PRINT
Award of Excellence: M+A Architects, Columbus, OH
Merit Award: Al Neyer, Cincinnati, OH
Merit Award: Brick Architecture and Interiors, Emeryville, CA
Merit Award: JVA, Inc., Boulder, CO
INTERNAL COMMUNICATIONS-DIGITAL
Award of Excellence: Walter P Moore, Houston, TX
Merit Award: Structure Tone, New York, NY
INTERNAL COMMUNICATIONS-MIXED MEDIA
Award of Excellence: Messer Construction Co., Cincinnati, OH
Merit Award: GeoEngineers, Inc., Seattle, WA
Merit Award: Henderson Engineers, Inc., Lenexa, KS
INTERNAL COMMUNICATIONS-PRINT
Award of Excellence: Southland Holdings LLC and Shaffer Creative, LLC, Hudson Oaks, TX
Merit Award: LJA Engineering, Houston, TX
Merit Award: Maser Consulting P.A., Red Bank, NJ
Merit Award: Skidmore, Owings & Merrill LLP, San Francisco, CA
EXTERNAL NEWSLETTER/PUBLICATION
Award of Excellence: EXP Global Inc., Chicago, IL
Merit Award: Pennoni, Philadelphia, PA
Merit Award: Structure Tone, New York, NY
INTERNAL NEWSLETTTER-DIGITAL/MIXED
Award of Excellence: Saunders Construction, Englewood, CO
Merit Award: LandDesign, Charlotte, NC
Merit Award: The PENTA Building Group, Las Vegas, NV
INTERNAL NEWSLETTER-PRINT
Award of Excellence: Collins Engineers, Inc., Chicago, IL
Merit Award: LJA Engineering, Houston, TX
PROJECT PURSUIT MARKETING-MIXED MEDIA
Award of Excellence: Turner Construction Company, Cleveland, OH
Merit Award: Margulies Perruzzi Architects, Boston, MA
Merit Award: Shaw-Lundquist, Eagan, MN
PROJECT PURSUIT MARKETING-PRINT
Award of Excellence: J.H. Findorff & Son Inc., Milwaukee, WI
Merit Award: ELEVATE (A joint venture of Fanning Howey and NWL), Indianapolis, IN
PROMOTIONAL CAMPAIGN
Award of Excellence: Populous, Kansas City, MO
Merit Award: Bala Consulting Engineers, Inc., King of Prussia, PA
Merit Award: DAVIS Construction, Rockville, MD
Merit Award: HITT Contracting Inc., Falls Church, VA
Merit Award: Lee Company, Franklin, TN
Merit Award: Simpson Gumpertz & Heger, Waltham, MA
RECRUITMENT AND RETENTION CATEGORY-DIGITAL
Award of Excellence: Kudela & Weinheimer, Houston, TX
RECRUITMENT AND RETENTION CATEGORY-MIXED MEDIA
Award of Excellence: Schaefer, Cincinnati, OH
Merit Award: ECS, Fredericksburg, VA
Merit Award: Simpson Gumpertz & Heger, Waltham, MA
Merit Award: Sanderson Stewart, Billings, MO
RECRUITMENT AND RETENTION CATEGORY-PRINT
Award of Excellence: Murraysmith, Portland, OR
Merit Award: Southland Holdings, LLC and Shaffer Creative, LLC, Hudson Oaks, TX
SOCIAL MEDIA-BASICS
Award of Excellence: DAVIS Construction, Rockville, MD
Merit Award: GO! Strategies, Sacramento, CA
Merit Award: GreenbergFarrow, New York, NY
Merit Award: Sellen Construction, Seattle, WA
SOCIAL MEDIA-BLOGS
Award of Excellence: TEECOM, Oakland, CA
SPECIAL EVENT – DIGITAL
Award of Excellence: Truebeck Construction, Redwood City, CA
SPECIAL EVENT – MIXED MEDIA
Award of Excellence: Hickok Cole, Washington, DC
Merit Award: C.W. Driver Companies, Pasadena, CA
SPECIAL EVENT – PRINT
Award of Excellence: FOX Architects, Washington, DC
Merit Award: HITT, Falls Church, VA
Merit Award: Wiss, Janney, Elstner Associates, Inc., Northbrook, IL
TRADESHOW MARKETING
Award of Excellence: 3D Exhibits, Peaks Island, ME
Merit Award: Woolpert, Dayton, OH
VIDEO-CLIENT PURSUIT
Award of Excellence: Turner Construction Company, Cleveland, OH
VIDEO – EXTERNAL
Award of Excellence: Schaefer, Cincinnati, OH
Merit Award: ECS, Fredericksburg, VA
Merit Award: Terracon Consultants, Inc., Olathe, KS
Merit Award: JE Dunn Construction, Kansas City, MI
VIDEO – INTERNAL
Award of Excellence: Turner Construction Company, Cleveland, OH
WEBSITE
Award of Excellence: Murraysmith, Portland, OR
Merit Award: Consigli Construction Co., Inc., Milford, MA
Merit Award: CDM Smith, Boston, MA
Merit Award: Hensel Phelps, Greeley, CO
Merit Award: Neoscape, Boston, MA
Merit Award: OBG, Rochester, NY
Merit Award: Turner Construction Company, New York, NY
The SMPS MCA Online Gallery will be available throughout the year to help educate professional services marketers on marketing trends and innovative tactics firms are using to differentiate themselves. Visit the MCA Gallery to view the winning entries.
The 2019 MCA program will get underway in January so begin planning now. Details will be available on the MCA webpage in November. Winners will be announced during Build Business in July 2019 in Washington, DC. Both SMPS members and nonmembers are invited to enter the competition. For more information, visit the MCA page.
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About SMPS—the Society for Marketing Professional Services
Business Transformed Through Marketing Leadership.
The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With more than 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms.
