The Society’s highest honor, the Weld Coxe Marketing Achievement Award, salutes a remarkable marketing or business development professional whose career achievements, leadership role, and lasting contributions to the industry are exemplary.
To be eligible, a nominee must be an SMPS member and have demonstrated significant and measurable accomplishments in at least three of the following five areas listed in the criteria below. Self-nominations or peer nominations are accepted.
Judging Criteria and Scoring
Total possible points: 50
- Research (10 points)
The nominee must have created an innovative and successful research program involving research studies on a market-related topic that has been published or presented publicly.
- Education (10 points)
The nominee must have made a significant contribution to the education of others in the profession, including persons within his/her own organization, within SMPS, or within the profession as a whole. Activities may include published writing, documented speaking engagements, or teaching university courses.
- Professional Leadership (10 points)
Within SMPS or his/her own professional field, the nominee must have held offices and chaired or served on a committee on a local, regional, and Society level and served as an effective spokesperson for marketing professionals.
- Marketing Communications (10 points)
The nominee must have been directly involved in the creation of award-winning marketing and communications programs, including social media, brochures, newsletters, videos, advertising, or media relations campaigns.
- Innovative Programs (10 points)
The nominee must have developed new marketing approaches or technologies that, as demonstrated by measurable results, have brought value to his/her firm or to the profession. Descriptions of actions and results are required.
All nominations must include:
- A PDF of the award entry.
The total award entry may not exceed 50 pages including a cover and page dividers.
- Award entry contents:
- A one-page overview of the nominee’s achievements highlighting why they warrant consideration.
- A one- or two-page resume that includes education credentials and professional certifications.
- Three to five endorsement letters.
- Additional pages of narrative with measurable proof describing nominee’s achievements in at least three of the five required subject areas.
- Award entry contents:
- A digital photograph, full color, 300 dpi, of the nominee
MAA winners receive recognition at Build Business, the SMPS annual conference.
- receives a complimentary conference registration
- a Fellows designation
- and a lifetime SMPS membership
Weld Coxe, Hon. AIA, FSMPS
The 1989 recipient of the Marketing Achievement Award, Weld Coxe, Hon. AIA, FSMPS, was the founder of The Coxe Group; author of the seminal books Marketing Architectural and Engineering Services and Managing Architectural and Engineering Services, and co-author of Success Strategies for Design Professionals; and a popular speaker. A founder of SMPS and Member #2, Coxe was the driving force behind the creation of an identity for “non-professionals who sold professional services.” Read more.
Coxe passed away on March 15, 2011. In that same year, the Society renamed the Marketing Achievement Award in his honor and memory