Weld Coxe Marketing Achievement Award


SMPS is pleased to announce that Barbara Shuck, FSMPS, CPSM, has been honored with the  2022 Weld Coxe Marketing Achievement Award (WCMAA). Barbara, a member of SMPS Nebraska, accepted her award during Amplify A|E|C, the Society’s annual conference, on July 19, 2022, in Atlanta.

The Society’s highest honor, the WCMAA salutes a remarkable marketing or business development professional whose career achievements, leadership role, and lasting contributions to the A/E/C industries are exemplary.

Barbara Shuck, FSMPS, CPSM,  joins a distinguished group of accomplished members who embody the mission and spirit of SMPS and are valued advisers to the organization. Barbara is the 31st recipient of the award, named in memory of marketing pioneer, SMPS founder, and past honoree Weld Coxe.

For more than 25 years, Barbara, who’s president of Everest Marketing Services, has made a huge impact in the A/E/C industries. She’s a marketing and business development veteran, instructor, and industry speaker.

Throughout her career, Barbara has served 22 consecutive years of active SMPS volunteerism, with several years on the Society’s board of directors and as an SPSM Foundation trustee. She has also served in chapter president roles at SMPS Arizona and SMPS Nebraska.

Barbara is passionate about her career and creating opportunities to advance the A/E/C profession. Her philosophy is “Learn, Do, Master, Teach,” which is evident by the 2,000 hours she has spent delivering content through workshops, chapter and conference programming, university sessions, and articles.

Barbara’s contributions and commitment to SMPS and to the profession are monumental. She lives by the mantra of Go Beyond, inspiring every professional she meets to be the best they can be. In fact, Martha Albue, CPSM, says that Barbara is truly an inspiration and an SMPS Superhero. Bart Pugh, CPSM, adds, “Barbara has always made time for others and has been willing to go the extra mile to help other people in their journey.”

When asked about her well-deserved recognition, Barbara says that Weld Coxe was instrumental in creating this professional that she loves. “The previous 30 recipients paved the path so my career could be filled with many opportunities and experiences. This award is a testament to the importance of SMPS in developing the knowledge, skills, and network that makes professional services marketing such a rewarding career. I’m thankful for falling into the A/E/C industry and experiencing the power of SMPS.”

Congratulations, again, to Barbara Shuck, FSMPS, CPSM!

Previous Marketing Achievement Award Winners
2021 Thomas E. Smith, Jr., FSMPS, CPSM
2020 Carolyn Ferguson, FSMPS, CPSM
2019 Donna J. Corlew, FSMPS, CPSM
2018 Carla Thompson, FSMPS, CPSM
2017  R. Tim Barrick, FSMPS
2016 Kenneth Diehl, FSMPS
2015 Rolf Fuessler, APR, FSMPS
2014 not awarded
2013 Karen Courtney, AIA, FSMPS
2012 Dana Birkes, FSMPS
2011 Al Potter, FSMPS
2010 Michael Reilly, FSMPS
2009 Sheryl Maibach, FSMPS
2008 Bruce Lea, FSMPS
2007 Craig Park, FSMPS,  Assoc. AIA
2006 Mitchell Levitt, FSMPS
2005 Randle Pollock, FSMPS
2004 not awarded
2003 Julie Luers, FSMPS
2002 not awarded
2001 Jean Valence, FSMPS
2000 Randolph W. Tucker, P.E., FSMPS
1999 Howard J.  Wolff, FSMPS
1998 Kay Lentz, FSMPS
1997 Laurin McCracken,  AIA, FSMPS
1996 Nancy Egan, FSMPS
1995 Lisbeth Quebe, FSMPS
1994 not awarded
1993 William Hankinson, FSMPS
1992 Thomas Page, FSMPS
1991 Janet Goodman Aubry, FSMPS
1990 Joan Capelin, FSMPS, Hon.  AIA
1989 Weld Coxe, FSMPS
1988 not awarded
1987 Diane Creel, FSMPS

Weld Coxe, Hon. AIA, FSMPS

Weld Coxe

The 1989 recipient of the Marketing Achievement Award, Weld Coxe, Hon. AIA, FSMPS, was the founder of The Coxe Group; author of the seminal books Marketing Architectural and Engineering Services and Managing Architectural and Engineering Services, and co-author of Success Strategies for Design Professionals; and a popular speaker. A founder of SMPS and Member #2, Coxe was the driving force behind the creation of an identity for “non-professionals who sold professional services.” Read more.

Coxe passed away on March 15, 2011. In that same year, the Society renamed the Marketing Achievement Award in his honor and memory.