Learning Labs

For SMPS Members Only

 

Join SMPS on GoToWebinar for our Learning Labs.

This FREE educational series features great topics and respected speakers who can help you build skills to work smarter, advance your career, and build your firm’s business.

Offered every other month and providing 1 CEU, the programs run 60 minutes—to fit into your busy schedule.

Are you a CPSM? When you participate in a lab, you will earn 1 CEU toward recertification for SMPS’s Certified Professional Services Marketer program.

It’s simple to participate:
1)    Choose any lab—or choose all of them.
2)    Pre-register.
3)    Look for an email with the access code for the program.
4)    Join us on GoToWebinar on the program date.

Labs are recorded and available in the Learning Labs folder in the Marketing Resource Center on MySMPS after the program.

SMPS Registration and Cancellation Policy

November 2019 Learning Lab | Let’s Get Digital! Leveraging Content in Your Personal Brand

Tuesday, November 26
12-1 p.m. EST

As marketers, we’re constantly working on building and bolstering our firm’s marketing presence and brand. But how often are we thinking about our own personal brands? Even if you have no plans to hit the speaking circuit, developing your personal brand is an investment in yourself.

It’s time to get in the driver’s seat to leverage digital channels while building a body of work to represent your personal and professional interests. Our presenter, SMPS Chief Marketing Officer Josh Miles, will coach us through key strategies and show you how.

During this learning lab, you’ll:

  1. Uncover secrets to developing your personal brand via digital channels
  2. Explore tips for content creation, as well as audio and video marketing
  3. Discover the top three digital marketing channels and tips for exploring audio
  4. Learn where to start and how to excel with your personal brand

Presenter

Josh Miles | Chief Marketing Officer, SMPS
Josh is a brand-obsessed CMO, keynote speaker, and caffeine addict focused on helping others make their creative obsessions their profession. He’s a national speaker, TEDx presenter, and host of two podcasts: Obsessed Show and PSM.Show. Josh is an advisory board member of the Purdue University Lamb School of Communication and author of Bold Brand 2.0.