Lunchtime Learning Labs

For SMPS Members Only

 

There’s more than one way to feed your brain. Grab your lunch—or breakfast—and join SMPS on GoToWebinar for Lunchtime Learning Labs.

This FREE educational series features great topics and respected speakers who can help you build skills to work smarter, advance your career, and build your firm’s business.

Offered every other month and providing 1 CEU, the programs will run between 45 and 60 minutes—to fit into your busy schedule.

Are you a CPSM? When you participate in a lab, you will earn continuing education units toward recertification for SMPS’s Certified Professional Services Marketer (CPSM) program.

It’s simple to participate:
1)    Choose any lab—or choose all of them.
2)    Pre-register.
3)    Look for an email with the access code for the program.
4)    Join us on GoToWebinar on the program date.

Labs are recorded and available in the Lunchtime Learning Labs folder in the Marketing Resource Center on MySMPS after the program.

SMPS Registration and Cancellation Policy

Upcoming Learning Lab:

Grow Your Firm Using Video Marketing
Tuesday, March  26, 2019
12-1 p.m. EST

Program Description
Video marketing is becoming more and more essential for firms in the A/E/C industries, but few take advantage of it. In our March webinar, you’ll learn the basics of video marketing, what types of videos are effective and how to use them. Incorporating video into your firm’s marketing strategy is essential to maintain relevance and authority in the A/E/C industries. Additional topics covered in this webinar include how video can be used as a lead generation and presentation tool to win new business.

Learning Objectives
During this webinar, participants will:

  • Understand differences in types of videos
  • Be introduced to the basics of video marketing strategies
  • Explore video usages
  • Learn how video can help win new business

Presenter: Jon Morgan, Director/Producer, JM Films