Learning Labs

Boost Your Skillset

SMPS members: Join us for our complimentary virtual Learning Labs.

This educational series features timely topics presented by industry practitioners that can help you build skills to work smarter, advance your career, and build your firm’s business. This series is for SMPS members only.

Offered every other month and providing 1 CEU, each program runs 60 minutes to fit into your busy schedule. As part of your SMPS membership, take advantage of this complimentary series to boost your skillset.

Labs are recorded and available on-demand in the Learning Labs folder in the Marketing Resource Center on MySMPS, our members-only online community.

Upcoming Learning Lab: January 30, 2020 | “Get Discovered: SEO Strategies That Work”

January Learning Lab

Get Discovered: SEO Strategies That Work

Thursday, January 30, 2020
12-1 p.m. EST

Wouldn’t it be great if your firm showed up in a top spot during an internet search for the products or services you offer?

More than one billion Google searches are conducted every month.  Every time someone conducts a search, it presents an opportunity for businesses and marketers to influence consumer decisions and preferences.

Showing up and being visible on the internet allows you to generate a lead or even better—acquire a new client. Search Engine Optimization (SEO) makes it possible for any business to take advantage of this opportunity. It’s no wonder SEO has been listed as the top 10 most requested skills on LinkedIn since 2014.

In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engines results pages and increase website traffic.

During the learning lab, participants will:

  • Discover how search engines work and what they look for
  • Explore tactics to succeed at SEO in today’s digital climate
  • Learn what target audiences search for online to find businesses
  • Explore top tools that many SEO pros leverage to win at SEO and how they use them
  • Pinpoint how to quickly detect problems in a website’s SEO


Nicole McCullum | SEO Trainer & Digital Marketing Consultant, Founder of Captivate Designs
Nicole McCullum has been at the forefront of internet marketing for over 15 years.  As the founder of Captivate Designs, a web design, digital marketing and digital training company, she has used her expertise to help businesses leverage the internet to grow.

Nicole has also trained thousands of New York City business owners and marketing professionals from companies like Gucci, S’well, Pfizer, and others on how to execute successful digital marketing strategies.

She has contributed to and been quoted in business publications such as Forbes, Bloomberg BusinessWeek, The Huffington Post, The Wall Street Journal, The Daily Telegraph, and others.

Register Now

Registration and Cancellation Policy

Read the entire SMPS Registration and Cancellation Policy.

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CPSM CEU Instructions

Are you a CPSM? When you participate in a lab, or access on-demand, you will earn 1 CEU toward recertification for SMPS’s Certified Professional Services Marketer program.

It’s simple to participate:
1)    Choose any lab—or choose all of them.
2)    Pre-register.
3)    Look for an email with the access code for the program.
4)    Join us on the program date.

Reminder: Labs are recorded and available on-demand in the Learning Labs folder in the Marketing Resource Center on MySMPS, our members-only online community.