The SMPS Body of Knowledge
MARKENDIUM®, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industries. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing.
Why we created MARKENDIUM
As A/E/C professional services marketing and business development continues to evolve, it’s clear professionals need access to a comprehensive resource that includes specific content critical to building skills and supporting firm growth. Along with our Subject Matter Experts (SMEs), SMPS is producing this library of resources to support marketing and business development professionals.
MARKENDIUM Availability
Six Books (Print format): MARKENDIUM: The Essentials is available for purchase on Amazon.
Publications include: Case studies, theory-into-practice tips, reflections, and a glossary of key terms.
Six Online Courses: MARKENDIUM LABS include six 25-minute, self-paced, interactive courses focused on each of the six Domains of Practice. Watching all six labs provides 2.5 CEUs.
Core components will also be integrated into SMPS educational offerings and publications, such as
Build Business and the Marketer.
Learn more about the development of MARKENDIUM. Hear from SMPS CEO Michael V. Geary, CAE, Vice President of Knowledge and Professional Development Marci Thompson, and Certification Manager Kevin Doyle to learn how MARKENDIUM impacts professional services marketing in the A/E/C industries.