The Pinnacle Experience

NOVEMBER 13-15, 2019
Denver, Colorado

An Event for A/E/C Marketing Leaders


SMPS announces the third annual learning and networking event for our members and colleagues specifically designed for senior marketing leaders. The Pinnacle Experience 2019 has officially sold out. Please refer below to the waitlist information to sign up.

Why Attend?

“The Pinnacle Experience challenged me to stretch my mind in new ways.”

-David Werking, FSMPS, CPSM
Business Development Manager, ERMCO, Inc.

“The Pinnacle Experience gave me the tools and data to expand my thinking with tangible takeaways.”

-Sarah Hoff
Owner / Principal Consultant, Hoffhaus Creative

Registration for The Pinnacle Experience 2019 is currently sold out. For those who are interested, you can be added to the waitlist.

The Pinnacle Experience is a symposium-style learning opportunity for senior marketing leaders. During this thought-provoking event, we’ll discuss fresh ideas, exchange unique perspectives with other marketing and business development leaders, and learn about and share inspiring successes. You’ll be challenged by thought-provoking speakers, addressing a variety of factors associated with setting strategic direction and leading successful firms.

Participants will engage with others as we explore resiliency, strategic planning, technology, and other forward-thinking trends affecting the A/E/C industries. As you leave, you will be armed with innovative tools and smart practices to strengthen your firm and its future while increasing business.

Program themes include:
  • The Evolution & Awakening of The Modern CMO
  • Innovation in Branding
  • Value Proposition
  • Resilience: Surviving and Thriving in Today’s Business Climate
  • Diversity & Inclusion: The Impact on Your Bottom Line
  • Agile Marketing
  • Marketing Trends to Watch


The Pinnacle Experience 2019 Waitlist Process-

When someone who as registered informs SMPS that they are no longer able to attend the conference, we will notify you via email to inform you that there is an open registration available for you to attend The Pinnacle Experience. This notice will have an expiration date for you to send your confirmation to SMPS staff to update us if you are able to attend or are no longer interested in being on the waitlist. This will be based on a first-come, first-served basis. If you do not hear from our SMPS team it is likely because there is no open slot for registration.

Still interested in attending? Ask Semra Ergun to be added to the Pinnacle Experience Attendance Waitlist by emailing her at:


The Pinnacle Experience returns in 2019 as the event for professionals with significant experience (10-15+ years) who serve as the “first chair” for leading their firm’s marketing and business development efforts. This may include CEOs, CMOs, directors, principals, vice presidents, and SMPS Fellows. Attendance is limited to approximately 100 qualified professionals in order to guarantee an impactful learning and networking experience.


Stacy Stout, FSMPS, CPSM


R. Tim Barrick, FSMPS
Dawn Savage, FSMPS, CPSM
Heather Ward
Ida Cheinman, CPSM
David Werking, FSMPS, CPSM

Download 2018 Attendees List


Conference Location

Four Seasons Hotel Denver
1111 14th Street
Denver, CO 80202

Located in the heart of downtown Denver’s bustling Theatre District, our host hotel is a short walk from some of the city’s best shopping, including the famed 16th Street Mall and the boutiques of historic Larimer Square, while complimentary town-car service will take you to the chic Cherry Creek North. Three professional sports arenas, offering baseball, basketball, football, hockey and soccer, are just minutes away, as are family-friendly attractions such as the aquarium, the botanic gardens and the renowned Denver Zoo.

Hotel Reservations

SMPS has negotiated a great rate at our deluxe host hotel of $270 per evening (plus local taxes). If you wish to extend your stay (pre or post the event), you must call the hotel to make a reservation.

To make a reservation online:

1. Visit
2. On the main page enter your check in and check out dates.
3. Enter the promo code PE1119 (case sensitive).
4. Confirm a room and details.

Please note the online webcode will not allow guests to book pre or post nights or upgraded room categories. These reservations should be made by calling the reservations department directly.

Reservations by phone:

1. Call 303.389.3300 and ask for in-house reservations.
2. Specify you are calling in for “The Pinnacle Experience” to receive the discounted rates.

Please note the reservations office is open Monday–Friday, 8 a.m.–6:45 p.m. and Sat./Sun. 9 a.m.–5:45 p.m. (Mountain Standard Time).

Hotel Block Sold Out

If you were able to register for The Pinnacle Experience but missed out on our hotel block rate, you can ask to be put on a hotel waitlist notification list with Semra Ergun, program and logistics coordinator, by emailing her at She will update individuals on a first-come, first-served basis and availability from attendee’s who have dropped out or are no longer able to attend The Pinnacle Experience by Oct. 22.

Driving to the Hotel

Valet parking is available at $49/night but you may wish to consider other nearby parking garages upon your arrival.

Flying to Denver

Attendees arriving at the airport are encouraged to use the RTD light rail system to/from the Denver Airport (University of Colorado Line; fare is $10.50 one way). The driving time is approximately 45 minutes (depending on traffic). Uber/Lyft are available from Union Station (the RTD terminating point) to the hotel or you can walk roughly .6 mile. Travel time by RTD is approximately 45 minutes – one hour. Click here for more information.

Taxis are also available at a flat rate of $55.57+tip (fares are metered on the return trip to the airport).


Wednesday, November 13
Registration 3 – 6 p.m.
Welcome Reception 6 – 8 p.m.

Thursday, November 14
Registration 7 a.m.
Breakfast 7:30 – 8:30 a.m.
Program 8:30 a.m. – 4:30 p.m. (lunch included)
Networking/Social Event 6 – 8 p.m.

Friday, November 15
Breakfast 7:30 – 8:30 a.m.
Program 8:30 a.m. – 2 p.m. (lunch included)

The programs and speakers will be announced soon. Subject to change.

RegistrationSMPS MemberSMPS FellowSMPS Nonmember
Early-bird: Now-June 30$849$749$1,049
Regular: July 1-Oct. 31$949$799$1099
Late: Nov. 1-Onsite$999$849$1149

Your registration fee includes the meeting materials, all meals listed on the schedule, Wi-Fi in the meeting room, and access to great content.

Cancellation policy: Cancellations must be received in writing and sent to SMPS, Attn: Education, 123 N. Pitt Street, Suite 400, Alexandria, VA 22314. The registration fee will be refunded if cancellation is received two weeks prior to the event. No registration fees will be refunded with less than two weeks’ notice. A substitute may attend for no extra charge provided SMPS is notified of the substitution or transfer prior to the start of the event. Please see our complete registration and cancellation policy.

2018 Recap Report

The 2nd annual Pinnacle Experience was a thought-provoking learning and networking opportunity for the participants. View the post-event report full of the knowledge shared during the experience. We encourage you to share this with your colleagues.

Download Now