The Pinnacle Experience

An Event for Senior A/E/C Marketing Leaders


Get ready to network and share perspectives with thought leaders in the industries.

The Pinnacle Experience is for professionals with significant experience (10-15+ years), who serve as the “first chair” for leading their firm’s marketing and business development strategies. This may include CEOs, CMOs, directors, principals, and vice presidents.

Attendance is limited to approximately 100 qualified professionals to guarantee an impactful learning and networking experience.

The Pinnacle Experience 2022

The senior marketer’s role has shifted and expanded well beyond advertising and communications to become more challenging, thanks to expectations for supporting the complexity businesses require today. Next-generation marketers need to understand the power of brand, the emerging capabilities of technology and how to leverage them, as well as the shifts in culture and customer behavior. While being practitioners, successful marketers and their teams will need to be master collaborators and networkers.

The Pinnacle Experience 2022 focused on defining the future of marketing and the marketer’s role as it relates to skills needed to stay relevant in today’s marketing landscape. With topics such as responsibility versus authority, the post-pandemic workforce, technology, and its impact on firm growth, as well as how to become a compassionate leader, Pinnacle provided marketing leaders who attended strategies and tools to impact their career, their organization, and the A/E/C industries.

The Pinnacle Experience Advisory Committee


Stacy Stout, FSMPS, CPSM


Craig Galati, FAIA, FSMPS
Kayla McCause, CPSM
Damion Morris, CPSM
Jennifer Van Vleet, CPSM

The Pinnacle Experience 2022 Speakers*

Thomas Barta: Bravery in Marketing Leadership

Thomas Barta studies how people transform organizations and what makes an impactful leader. His clients have included many prominent organizations, including Fortune 500s.

Sue Dyer: The Trusted Leader

Sue Dyer, MBA, MIPI, is a leading expert on trust. She has helped more than 48,000 executives improve their results by building high-trust business cultures.

Vital Germain: The Innovation Mindset

Vital Germain, president of ENGAGE TEAMS 360, has over 25 years of leadership experience. He honed his craft of culture and teamwork at Cirque du Soleil as an acrobat and team captain.

Katrina Kibben: No One’s Applying, Now What?

Katrina Kibben, chief executive officer and founder of Three Ears Media, started their firm because hiring is hard! They want to help everyone in every industry hire the right person.

Christopher Penn: Data Analytics and AI  

Christopher Penn bridges the gap between technology, marketing, and artificial intelligence. He’s co-founder of Trust Insights and co-host of the podcast Marketing Over Coffee.


*Please note that speakers are subject to change.

Attendee Experiences

“The Pinnacle Experience challenged me to stretch my mind in new ways.”

-David Werking, FSMPS, CPSM
Business Development Manager, ERMCO, Inc.

“The Pinnacle Experience gave me the tools and data to expand my thinking with tangible takeaways.”

-Sarah Hoff
Owner / Principal Consultant, Hoffhaus Creative

The Pinnacle Experience 2022 Schedule At-A-Glance:

Time (PST)Session
Wednesday, November 16
3:00 PM – 6:00 PM Registration Open to Attendees
6:00 PM- 7:30 PMPinnacle En Blanc Welcome & Reception

Join us for our welcoming reception, as we kick off The Pinnacle Experience. The attire’s theme is all-white (and, yes, it’s okay that it’s after Labor Day!)
Thursday, November 17
7:30 AM – 8:30 AM Breakfast & Networking
8:30 AM – 12:00 PM Pinnacle Programming
12:00 PM – 1:00 PM Lunch & Networking
1:00 PM – 4:00 PMPinnacle Programming
4:00 PM – 4:30 PMDiscussion & Wrap Up
4:30 PM – 5:30 PMThe Pinnacle Power Down (Happy Hour)
Friday, November 18
7:30 AM – 8:30 AM Breakfast & Networking
8:30 AM – 9:30 AM Day-One Recap / Day Two Kick-Start
9:30 AM – 12:30 PMPinnacle Programming
12:30 PM – 1:45 PMLunch / CLOSING KEYNOTE
1:45 PM – 2:00 PMFinal Remarks: Wrap-up & Dismissal

Check out the list of The Pinnacle Experience 2022 attendees

Network with fellow senior-level marketers, business developers, and firm leaders representing firms from across the country.
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Cancellation Policy: Cancellations must be submitted in writing and sent to SMPS, The Pinnacle Experience Attn: Antonio Payne, 625 North Washington Street, Suite 302, Alexandria, VA 22314, or The registration fee will be fully refunded if the written cancellation is received two weeks prior to the event. No refunds will be refunded with less than two weeks’ notice. A substitute may attend for no extra charge provided SMPS is notified of the substitution or transfer prior to the start of the event. Please see our complete registration and cancellation policy.