The Pinnacle Experience 2021

October 4-6, 2021
The Ritz-Carlton, New Orleans

An Event for Senior A/E/C Marketing Leaders

Registration launches May 3 for the two-day symposium. Get ready to network and share perspectives with thought leaders in the industries.

The Pinnacle Experience will return in 2021 as the event for professionals with significant experience (10-15+ years), who serve as the “first chair” for leading their firm’s marketing and business development efforts. This may include CEOs, CMOs, directors, principals, vice presidents, and SMPS Fellows.

Attendance is limited to approximately 100 qualified professionals in order to guarantee an impactful learning and networking experience.

This year’s experience will be led by executives and other experts who are driving transformative marketing and business development strategies within their firms.

The Pinnacle Experience Advisory Committee


Stacy Stout, FSMPS, CPSM


R. Tim Barrick, FSMPS
Ida Cheinman
Dawn Savage, FSMPS, CPSM
Heather Ward
David Werking, FSMPS, CPSM

Attendee Experiences

“The Pinnacle Experience challenged me to stretch my mind in new ways.”

-David Werking, FSMPS, CPSM
Business Development Manager, ERMCO, Inc.

“The Pinnacle Experience gave me the tools and data to expand my thinking with tangible takeaways.”

-Sarah Hoff
Owner / Principal Consultant, Hoffhaus Creative

Catch a glimpse of last year's The Pinnacle Experience

Learn More

RegistrationSMPS MemberSMPS FellowSMPS Nonmember
Early-Bird: May 3-July 31$949$849$1,149
Regular: August 1-October 31$1,049$899$1,199

Cancellation Policy: Cancellations must be submitted in writing and sent to SMPS Build Business, Attn: Antonio Payne, 625 North Washington Street, Suite 302, Alexandria, VA 22314, or The registration fee will be fully refunded if the written cancellation is received two weeks prior to the event. No refunds will be refunded with less than two weeks’ notice. A substitute may attend for no extra charge provided SMPS is notified of the substitution or transfer prior to the start of the event. Please see our complete registration and cancellation policy.