Industry Impact Survey

The SMPS Foundation just closed the first phase of our 2021 survey to gauge how A/E/C firms are impacted by the effects of the coronavirus pandemic.

Please stay tuned for additional survey and data information. The April 2021 data was just released.

 

About the survey:
This survey was designed for professionals working in architecture, engineering, construction, and related firms. The effects on marketing and business development practices are of special interest.


Learn more about this effort:
For more on the results of the surveys from May to July 2020, read the article SMPS Foundation Research: What’s the New Normal? by Scott D. Butcher, FSMPS, CPSM from the August issue of Marketer. We also invite you to read an extended report that includes innovations as a result of changing business practices and a focused report on Canada.  Both were published in the June 2020 issue of Marketer.


Highlights from Survey 6 (March 30-April 12, 2021):
During this period, nearly 230 marketing and technical professionals provided data on their work experiences and marketing-related operations of their firms. The responses were distributed almost evenly over the United States (15 responses from Ontario and 16 from outside North America). Firm sizes (1-500+), in terms of the number of employees, were also equally represented. Engineering firms were most represented.

You can review the data here, including innovations, opportunities, and challenges shared by other firms.


Highlights from Survey 5 (June 11–22, 2020):
During this time period, 169 marketing professionals provided data on their personal work experiences and marketing-related operations of their firms, which were distributed almost evenly over the United States (7 responses from Ontario and 17 from outside North America). Firm sizes (1-500+), in terms of number of employees, were also equally represented. Engineering firms were most represented.

The number of people who reported working remotely remained steady but there was an incremental increase with a hybrid structure (working at home and the office). Approximately 95% reported they were employed full time and 3% part time. Approximately 2% reported they are unemployed and looking for a job. There was no significant change in the reporting of ordinary/typical marketing activities: 45% reported “business as usual”; 45% reported slight to some reduction. For less that 2%, “most activities have stopped.”

Also, 92% reported the ability to secure new projects/clients is typical or they are experiencing some reduction. Approximately 29% report increasing opportunities in terms of receiving RFPs or similar. According to 35% of the participants, new business is at status quo.

For marketing spending, 57% reported a reduction, 42% remained the same, and 1% saw an increase. Nearly 65% reported that they expect no change in spending in the future.


Highlights from Survey 4 (May 28–June 8, 2020):
During this time period, nearly 150 marketing professionals provided data on their personal work experiences and marketing-related operations of their firms, which were distributed almost evenly over the United States (13 responses from Ontario). Firm sizes (1-500+), in terms of number of employees, were also equally represented.

The number of people who reported working remotely remained steady at over 90% with approximately 95% employed full time and 3% part time. Approximately 2% reported they are unemployed and looking for a job. There was no significant change in the reporting of ordinary/typical marketing activities: 55% reported slight to some reduction and 38% said it’s “business as usual.” For nearly 6%, “most activities have stopped.”

Also, 90% reported the ability to secure new projects/clients is typical or they are experiencing some reduction. Approximately 18% report increasing opportunities in terms of receiving RFPs or similar. According to 46% of the participants, new business is at status quo.

For marketing spending, 57% report a reduction and 5% are seeing an increase. Nearly 64% report they expect no change in spending in the future.


Highlights from Survey 3 (May 14–25, 2020):

Over the last two weeks, nearly 200 marketing professionals provided data on their personal work experiences and marketing-related operations of their firms, which are distributed almost evenly over the United States (10 responses from Ontario). Firm sizes (1-500+), in terms of number of employees, were also equally represented.

The number of people who reported working at home remained steady at over 90% with 95% employed full time (3% part time). There was no significant change in the reporting of ordinary/typical marketing activities: 52% reported slight to some reduction and 44% say it’s “business as usual.”

Also, 90% reported the ability to secure new projects/clients is typical or they are experiencing some reduction; 11% indicated most or all activity has stopped. Approximately 22% report increasing opportunities in terms of receiving RFPs or similar. According to 40% of the participants, new business is at status quo.

For marketing spending, 55% report a reduction and 4% are seeing an increase. Nearly 60% report they expect no change in spending in the future.


Highlights from Survey 2 (April 30–May 11, 2020):

Over the previous two weeks, 220 marketing professionals provided data on their personal work experiences and marketing-related operations of their firms, which are distributed almost evenly over the United States (8 responses from Ontario). Firm sizes (1-500+), in terms of number of employees, were also equally represented.

The number of people reporting working at home remained steady at over 90% with 92% employed full time (7% part time). Reporting on ordinary/typical marketing activities, 47% reported slight to some reduction (down 5%); 45% say it’s “business as usual,” and 8% reported most of all activities have stopped, which is consistent with the previous reporting period.

Also, 64% reported the ability to secure new projects/clients is typical or they are experiencing some reduction (down 20%); 11% indicated most or all activity has stopped. The pace of new business opportunities in terms of receiving RFPs or similar is status quo or better according to 45% of the participants (down 10%); 34% report reduced to no activity (up 10%).


Highlights from Survey 1 (April 14–28, 2020):
More than 480 marketing professionals provided data on their personal work experiences and marketing-related operations of their firms. Not surprisingly, 90% reported they are working at home 100% of the time with 89% employed full-time. 52% reported slight to some reduction with ordinary/typical marketing activities; 39% say it’s “business as usual,” and 8% reported most of all activities have stopped. 87% reported the ability to secure new projects/clients is typical or they are experiencing some reduction; 13% indicated most or all activity has stopped. The pace of new business opportunities in terms of receiving RFPs or similar is status quo or better according to 56% of the participants; 44% report reduced to no activity. View the dashboards below to see details and additional information including specific innovations, opportunities, or challenges.