AEC.AI™
Harness AI for AEC success: Work smarter, achieve more
Get ready to roll up your sleeves and dive into AI-powered marketing and business development.
AEC.AI™ isn’t just another conference session—it’s a two-day interactive learning lab designed for AEC marketers and business developers who want to learn AI by doing. Bring your laptop and work alongside AI expert Christopher Penn as you explore real-world applications, experiment with AI tools, and integrate them directly into your workflow.
This immersive experience will help you:
- Streamline content creation and automate tedious tasks
- Optimize proposals and improve marketing efficiency
- Gain a competitive edge with AI-driven insights
- Ensure ethical and secure AI use in your work
Whether you’re new to AI or looking to refine your approach, you’ll leave with practical skills and ready-to-use AI solutions tailored to the AEC industry.
Participants can earn up to 8.5 CEUs from this workshop.
🔹 2026 workshop details forthcoming.
Regular Rate Fall (August 27-October 9)
Member: $749
Non-member: $849
Minority Business Enterprise: $699
October 9-10, 2025 | Denver, CO
Thursday October 9:
10:00 AM – 12:00 PM | Registration open
12:00 PM – 1:00 PM | Lunch (Provided)
1:00 PM – 3:30 PM | Workshop details
3:30 PM – 4:30 PM | Making AI Work for Marketers: Lessons from Real Life | Rachelle Ray
4:30 PM – 5:00 PM | Partner Panel
5:00 PM – 6:30 PM | Networking Reception
Friday October 10:
8:00 AM – 9:00 AM | Breakfast (provided)
9:00 AM – 12:00 PM | Workshop details
12:00 PM – 1:00 PM | Lunch (provided)
1:00 PM – 5:00 PM | Workshop resumes
5:00 PM – 5:30 PM | Q&A and Open Discussion
5:30 PM | Closing & Next Steps
*Schedule subject to change
Location: Sheraton Denver Downtown 1550 Court Place, Denver, CO 80202
AEC.AI™ Workshop Facilitator | Christopher S. Penn (he/him)
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2022, five-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Fall Program Location: Sheraton Denver Downtown 1550 Court Place, Denver, CO 80202
Hotel booking deadline: Our block at the Sheraton Denver Downtown has passed the cutoff date. You can still make reservations at the Sheraton Denver Downtown. October 8 only is sold out. If you need to reserve October 8, you can make a reservation at the following hotels (all within walking distance).
**The Sheraton is sold out on 10/8. Please reach out to Erin Krieger, erin@smps.org, and she will take your name and dates of stay to make your reservation as they become available. If rooms do not open up, we will assist you with making reservations at a hotel within walking distance.
How To Accelerate Your Content Development Process With AI Tools | Danielle Gray, MBA | On-Demand
Developing content has been a task many marketers believe in, but don’t often have time for in their workday. From brainstorming and writing to editing and sharing, content development can seem daunting while proposals are flying out the door. Luckily, there’s a way to accelerate each stage of your content process using AI tools. In this session, we’ll discuss how and where we can save time (and brain power) to effectively create client-focused content that produces results and generates leads.
Integrating AI Into Business Development | Scott R. Steiding | On-Demand
For many A/E/C professionals, business development isn’t the number-one priority. Project deliverables and deadlines, as well as the need to build business, never go away. Wouldn’t it be great to have additional resources to help provide insight, improve efficiency, and manage lead generation?
This webinar will equip business developers with the knowledge and tools needed to be more efficient. During this on-demand session, discover how to effectively integrate AI into your BD strategy.
AI Quarterly Insight Report
A/E/C Intelligence is provided by the SMPS Foundation, with this insight made possible through the generous support of Andy Zinsmeyer. The SMPS AI Quarterly Insights Report for Q2 2025 delivers 76 pages of expert analysis on the latest trends shaping A/E/C marketing. From AI-powered content personalization to hyper-local engagement strategies, this report uncovers less obvious and non-obvious trends that will impact your marketing success.
Marketer Must-Reads ebook: Technology & AI in A/E/C
Discussions around the impact of expanding technology and the emergence of AI in the workplace from the Marketer journal in partnership with OpenAsset.
SMPS Thanks our AEC.AI™ Partners
How To Champion AEC.AI™
If your firm wants to be part of the growth of our AEC.AI initiative, you can become a sponsor. We have one exclusive EMPOWER sponsor and three sponsorship tiers: Impact, Engage and Support. For more information about how your firm can participate, visit our partnership webpage.
Have questions about AEC.AI? Reach out to knowledge@smps.org.
