A/E/Courses

Self-directed learning to fit your schedule.

These new, at-your-pace virtual courses enhance the marketing skills of those starting out or needing a refresher. The courses range from 60 to 75 minutes and offer CEUs.

We are making the latest online programming available to you at no charge. Members can get started today and use promo code HQcares2020 through May 31, 2020.

Hold that download! Our A/E/Courses are in high demand. Please try back later if you encounter an error or wait time while attempting to register. We appreciate your patience.

Stay ahead by continuing to learn. Choose from these three new courses.

Marketing 101 for the A/E/C Industries

Wouldn’t it be to great gain valuable insight and resources from an industry expert and seasoned professional?  Well here’s your chance as SMPS Fellow and Certified Professional Services Marketer Scott Butcher joins us for an exploration of Marketing 101. He’ll explore marketing and business development professions for the A/E/C industries, which skills are needed, and share the steps to creating a successful program for your firm.

Whether you belong to a marketing or technically focused staff, this on-demand course is ideal for those newer to the A/E/C industries or someone needing a refresher. The course is comprised of three 75-minute modules. Viewing the modules in sequential order is recommended to enhance learning.

Presenter

Scott Butcher, FSMPS, CPSM | Principal/Owner, aecumen, llc

Scott Butcher is author or co-author of several A/E/C industry-related publications, including Sell. Do. Win Business. How A/E/C Firms are Using Staff to Win More Work, A/E/C Business Development – The Decade Ahead, Reputation Design-Build: Creating Winning Personal Brands for Engineers, Designers, and Construction Professionals, and Marketing in the Building Industry. Scott is constantly scanning the environment to identify trends that can greatly impact the A/E/C industries. He shares findings and recommendations on his popular Engineering News-Record blog, Marketropolis.

CEUs

This course is approved for 1.25 continuing education units (CEU) for the Certified Professional Services Marketer (CPSM) Program.

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Elements of Design for the A/E/C Industries

There are important design elements for putting together the best possible work for your proposals and marketing materials. Join Certified Professional Services Marketer Karen Kurta for an exploration of these elements.

Whether you’re just starting out or you’ve already dabbled in design, this on-demand course is comprised of three 60-minute modules on topics. Viewing the modules in sequential order is recommended to enhance learning.

Presenter

Karen Kurta, CPSM | Photographer, Owner, Karen K Photo

Karen is a photographer, graphic designer, and visual marketing specialist with over 12 years of experience in professional services industries. She is the owner of Karen K Photo, helping people and businesses boost their marketing efforts and make a lasting impression. A three-time marketing excellence award winner, Karen excels in assembling complex pieces into concise and cohesive marketing materials. For eight years, she managed complex proposals and developed presentations, graphics, collateral, and project photography for two global construction firms. She was most recently a senior graphic designer for Cushman & Wakefield where she provided graphic design, and marketing support for over 40 brokers in two markets.

CEUs

Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.

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InDesign Basics for the A/E/C Professional

Many of you were thrown into developing proposals and collateral and figuring out how to use InDesign while trying to meet deadlines. Have you wasted countless hours manually formatting submittals with design inconsistencies and alignment issues with little time to find a solution? Join Adobe Certified Expert in InDesign CC, Julie Shaffer, CPSM, to learn the basics of InDesign for the A/E/C industries that will help you stand out from the competition.

Julie will introduce the InDesign workspace and teach how to build a proposal. She’ll also share ideas and best practices on how to expedite your workflow to leave a lasting impression on your current and potential clients.

This course, comprised of three 60-minute modules, is perfect for those starting out with InDesign or needing a refresher with topics. Viewing the modules in sequential order is recommended to enhance learning.

Presenter

Julie Shaffer, CPSM | Owner, Shaffer Creative, LLC

Julie Shaffer, CPSM, founded Shaffer Creative in 2012 with a vision: to provide creative marketing and graphic design solutions through communication strategy, company branding, photography, and data management. Julie’s work has been recognized with state and national awards for marketing collateral and graphic design. As an Adobe Certified Expert in InDesign CC, Julie offers training specific to the A/E/C industries.

CEUs

Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.

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Watch for additional courses to launch.