Thank you for your interest in leading at the Society level. The 2025 Call for Leadership is now closed. Still wanting to volunteer? Check out our additional volunteer opportunities.
Thank you for your interest in serving on the Board of Directors for SMPS. We are seeking passionate, strategic, and committed individuals to help guide our vision to transform business through marketing leadership. Please complete the following application to be considered for nomination. Check out the leadership obligations for the open positions.
Note: To serve on the BOD a candidate must be and have been a member for a minimum of five (5) years, hold a current CPSM designation and must be a current active member in good standing.
Position Sought
Beyond AI: The People-First Strategy Your AEC Firm Needs to Win Work Smarter
Kris Boesch Founder & CEO Choose People
Katie Cash SVP of Accounts SMartegies
Dylan Keller, CHC VP of People Warfel Construction
Troy Parkinson Principal SagePresence
Driving consistent growth in the construction industry takes more than flawless execution, it requires a culture rooted in alignment, trust, and human connection.
While AI and automation are transforming how firms handle data, generate proposals, and manage operations, they’re not the whole story. The firms winning work now -and in the future – are those investing in their people & their soft skills. In this session, we’ll explore how leading AEC companies are blending technology with human-centered strategies to create a business development culture built to last.
Through real examples and expert insights, we’ll dive into the soft skills and cross-team alignment that truly differentiate a firm: communication, trust-building, adaptability, and leadership. We’ll also discuss how technology can elevate, not replace , the human side of your brand.
This is not another AI panel. This is about what AI can’t replicate, and why investing in people is the smartest strategy of all.
Key takeaways
Why culture, communication, and trust are your firm’s most valuable growth assets (and how they directly impact BD, marketing, and estimating success)
How to align marketing, BD, and precon teams to drive a more predictable, people-driven pipeline
Ways to pair technology with human storytelling to win interviews, strengthen relationships, and stand out downstream
6 Ways to Cut Your Proposal Time in Half and Win More Work
Eric Liou Chief Product Officer OopenAsset
Rachelle Ray Head of AEC Marketing Innovation OpenAsset
Hillary Zondlak Director of Product Management OpenAsset
Proposals are the driving force behind AEC growth, but the process often feels rushed, repetitive, and reactive. From chasing down boilerplate content to manually managing compliance and scope requirements, marketers and business development teams are pulled in too many directions, and results suffer.
It’s time to set a new standard in proposal management – and swap the inefficiencies and burnout for streamlined processes and higher win rates.
In this session, you will learn 6 key strategies to modernize your proposal planning process and reduce time spent on repetitive tasks so you can focus on positioning, storytelling, and pursuit strategy – the work that truly wins business. We will explore how new approaches to content lifecycle, RFP analysis, and collaboration with technical teams, as well as strategically leveraging AI in the right places, can help you create stronger, more compelling proposals in less time.
Join us and learn how to:
Reduce manual work and repetitive searching by organizing and reusing past proposal content effectively
Build a comprehensive proposal plan that aligns with client needs and team capacity
Capture and track RFP requirements effectively from the start
Evaluate fit and focus your time on the proposals most likely to win
Collaborate better with technical teams to stay aligned throughout the proposal process
Stay competitive by leveraging the right tech at the right time – plus, see how OpenAsset's new proposal management solution Shred.ai alleviates common proposal challenges
Whether you work on proposals daily or collaborate with others who do, you will leave this session with a new approach to proposal management that helps you ease the burdens while maximizing chances of success. Q&A to follow. Register now!
Understanding AI’s rapid evolution and its impact on marketing & BD
AI myths vs. realities: What AI can and can’t do for A/E/C firms
Hands-on AI tools for A/E/C professionals
Mastering ChatGPT, Google Gemini, and Claude for A/E/C tasks
Practical applications: rewriting, summarization, classification, and question answering
Interactive exercise: Using AI to refine marketing and proposal content
Automating workflows & boosting efficiency
Streamlining proposal writing and RFP analysis with AI
Content creation made easy
Hands-on activity: automating A/E/C marketing and BD tasks
AEC.AI™ Day Two Main Workshop
AI for competitive advantage
Using AI for market research and competitor analysis
Personalization at scale: How AI enhances client outreach
Case studies: AI success stories in A/E/C firms
Data security & ethical AI use
Addressing data privacy concerns in AI adoption
Regulatory considerations and responsible AI practices
Actionable strategies for implementing ethical AI in your firm
Thank you for your RSVP!
We're looking forward to hosting you at the AEC.AI™ networking reception on XX at XX on level XX of the Sheraton Denver Downtown 1550 Court Place, Denver, CO 80202. We'll see you then!
SMPS Foundation: Emerging Trends in A/E/C Marketing and Business Development
In an era of accelerating disruption, marketing and business development professionals are no longer simply supporting growth—they are driving it. This inaugural SMPS Foundation / FMI research reveals the emerging trends reshaping the way A/E/C firms communicate, compete, and connect with clients across the United States and Canada.
Through a mix of surveys and in-depth interviews with industry leaders, and analysis of transformative trends from sectors like tech, finance, and consumer marketing, this study answers critical questions: How are client expectations evolving? What strategies are helping firms win work in tighter markets? How should teams be structured for the future? And what innovations from outside the industry deserve our attention now?
This session will share findings from the SMPS Foundation sponsored report and ideas on how to use these trends to transform business. Attendees will gain practical, future-focused insights into how firms are adapting to change—both inside and out—and walk away with fresh ideas to elevate their strategy, storytelling, and client engagement in the months and years ahead.
Making AI Work for Marketers: Lessons from Real Life
Rachelle Ray Head of AEC Marketing Innovation OpenAsset
The current adoption of AI tools in AEC marketing has largely focused on efficiency and using tools to automate and optimize existing workflows. But as AI capabilities evolve, are we simply accelerating outdated processes? Rather than fitting AI into traditional workflows, should we be rethinking workflows altogether?
One of the biggest challenges in AEC marketing is collaboration with subject matter experts (SMEs). And this is a pain point AI alone won’t solve. No matter how much we optimize workflows, many SMEs remain resistant to marketing efforts and learning new technologies. If we can’t get them to collaborate with us now, how do we get them to engage with AI-driven processes? Should we rethink the way we collaborate altogether?
This session will explore how AI is reshaping collaboration, strategy, and execution in AEC marketing. It will challenge attendees to move beyond AI-powered efficiency and start considering AI-driven transformation, to rethink workflows, collaboration, and even the structure of AEC marketing teams.
Prepare to learn about:
Leveraging AI to Improve Collaboration: AI won’t magically make SMEs more engaged. So how can we adjust our approach with SMEs and then integrate AI to improve outcomes?
The Impact of AI on Marketing Workflows: What does a marketing workflow look like when AI is deeply embedded as a partner in the process? How does this change the roles and responsibilities of your team?
The ROI of Using AI in the Proposal Process: Many firms are using AI to generate more proposals than ever, but has this actually improved results, or just increased workload?
AEC.AI™ Day One Main Workshop
The AI landscape for A/E/C
Understanding AI’s rapid evolution and its impact on marketing & BD
AI myths vs. realities: What AI can and can’t do for A/E/C firms
Hands-on AI tools for A/E/C professionals
Mastering ChatGPT, Google Gemini, and Claude for A/E/C tasks
Practical applications: rewriting, summarization, classification, and question answering
Interactive exercise: Using AI to refine marketing and proposal content
Automating workflows & boosting efficiency
Streamlining proposal writing and RFP analysis with AI
Content creation made easy
Hands-on activity: automating A/E/C marketing and BD tasks