Learning Labs

BOOST YOUR SKILLSET

SMPS members: Join us for our complimentary virtual Master More Learning Labs.

This educational series features timely topics presented by industry practitioners that can help you build skills to work smarter, advance your career, and build your firm’s business. This series is for SMPS members only.

Offered several times a year and 1 CEU, each program runs 60 minutes to fit into your busy schedule. As part of your SMPS membership, take advantage of this complimentary series to boost your skillset.

Labs are recorded and available on-demand in the Learning Labs folder in the Marketing Resource Center on MySMPS, our members-only online community.

SMPS Foundation: Emerging Trends in A/E/C Marketing and Business Development
Tuesday, October 21 at 12pm EST | 60 minutes | 1.0 CEU

In an era of accelerating disruption, marketing and business development professionals are no longer simply supporting growth—they are driving it. This inaugural SMPS Foundation / FMI research reveals the emerging trends reshaping the way A/E/C firms communicate, compete, and connect with clients across the United States and Canada.

Through a mix of surveys and in-depth interviews with industry leaders, and analysis of transformative trends from sectors like tech, finance, and consumer marketing, this study answers critical questions: How are client expectations evolving? What strategies are helping firms win work in tighter markets? How should teams be structured for the future? And what innovations from outside the industry deserve our attention now?

2025 Learning Labs

September Learning Lab | 6 Ways to Cut. Your Proposal Time in Half and Win More Work (Presented by Eric Liou, Rachelle Ray, and Hillary Zondiak)
July Learning Lab | Accelerate: Staying Relevant in the Age of AI (Presented by Rohan Jawali)
June Learning Lab | Your New Proposal Wingman: How Copilot AI Supports Every Step of the Pursuit (Presented by Neil Holmes & Andy Yeomans)
May Learning Lab | From Expertise to Advantage: Leveraging AI for Knowledge Preservation and Winning Proposals (Presented by Nick Koudas, PhD)
April Learning Lab | Flip the Script: Using Modern Marketing Principles to Win the Talent War (Presented by Ida Cheinman)
March Learning Lab | Unveiling the Future of AEC Business Development: Insights from the AEC.BD Report (Presented by Scott Butcher, FSMPS, CPSM)

2024 Learning Labs

January Learning Lab | Secrets of Great Internal Marketers (Presented by: Hillary Thompson, Shelly VandeWege, and Jodi Vaccaro. Moderated by Susan Strom)
May Learning Lab |
Using Plain Language to Create Powerful Proposals and Marketing Materials (Presented by Samantha Enslen, CF APMP Fellow)
June 18 Learning Lab | How Technology can Increase Marketing and Business Development Efficiencies to Maximize Marketing ROI (Cole McIsaac and Neil Holmes)
June 27 Learning Lab | Crafting Effective Win Probability Assessments for AEC Projects (Presented by: Dianna Lovelace and Christina Leahy, CPSM)
August 7 Learning Lab | Moving from Firefighting to Strategizing: How Knowledge can Transform AEC Marketing (Presented by Katie Robinson, Susan Strom, and Christopher Parsons)
August 8 Learning Lab | Beyond Beginners: Sharpen Your InDesign Skills (Presented by Julie Shaffer, FSMPS, CPSM)
August 13 Learning Lab | Winning the Project Interview (Presented by Kelly DeWees, Troy Parkinson, Matt Verderamo, and Tom Deane)
September 25 Learning Lab | Unlocking Your Business Development Strategy (Presented by Megan Miller, CPSM)

2023 Learning Labs

January Learning Lab | How to Drive Profitable Growth Through the Business Development Process for your Firm (Presented By, Jeff Meadows)
May Learning Lab | Lessons on Proposal Writing from ISO’s Plain Language Standards (Presented by: Samantha Enslen, CF APMP Fellow)
July Learning Lab | OpenAssset’s Best Practices for Using InDesign in Document Creation Description (Presented by: George Bains)
September Learning Lab | Building Resilience: A Practical Approach to Go/No-Go decisions in the AEC Go-Go World (Presented by: Christina Gilson Leahy, CPSM and Dianna Lovelace)
October Learning Lab | Leveraging Your Experience and Relationships to Win More Work (Presented by: Cole McIsaac and Neil Holmes)

2022 Learning Labs

January Learning Lab | Ordinary People, Extraordinary Leadership How to Make a Difference Regardless of Your Title, Role, or Authority (Presented By, Jeff Hurt)
March Learning Lab | CRM for Professional Services, People, and Processes (Presented By, Courtney Kearney CPSM and Chaz Ross-Munro)
May Learning Lab | Elevating Proposals (Presented By Chaz Ross-Munro, Director of Marketing, ProjectMark; Courtney Kearney CPSM; and Julie Shaffer, CPSM)
November Learning Lab | Vision, Compassion, and Grit – The Keys to Leadership (Presented by Craig S. Galati, FAIA, FSMPS, CPSM | President, LGA Architecture)

Registration and Cancellation Policy

Read the entire SMPS Registration and Cancellation Policy.

CPSM CEU Instruction

Are you a CPSM? When you participate in a lab, or access on-demand, you will earn 1 CEU toward recertification for SMPS’s Certified Professional Services Marketer program.

It’s simple to participate:
1) Choose any lab—or choose all of them.
2) Pre-register.
3) Look for an email with the access code for the program.
4) Join us on the program date.

Reminder: Labs are recorded and available on-demand in the Learning Labs folder in the Marketing Resource Center on MySMPS, our members-only online community.