Name: Blueprint for Impactful Events: Turning Every Gathering into a Growth Engine
Start: 2025-06-26T14:00:00+00:00
End: 2025-06-26T15:30:00+00:00
Location: Virtual

Beyond AI: The People-First Strategy Your AEC Firm Needs to Win Work Smarter

Kris Boesch
Founder & CEO
Choose People

Katie Cash
SVP of Accounts
SMartegies

Dylan Keller, CHC
VP of People
Warfel Construction

Troy Parkinson
Principal
SagePresence

Driving consistent growth in the construction industry takes more than flawless execution, it requires a culture rooted in alignment, trust, and human connection.

While AI and automation are transforming how firms handle data, generate proposals, and manage operations, they’re not the whole story. The firms winning work now -and in the future – are those investing in their people & their soft skills. In this session, we’ll explore how leading AEC companies are blending technology with human-centered strategies to create a business development culture built to last.

Through real examples and expert insights, we’ll dive into the soft skills and cross-team alignment that truly differentiate a firm: communication, trust-building, adaptability, and leadership. We’ll also discuss how technology can elevate, not replace , the human side of your brand.

This is not another AI panel. This is about what AI can’t replicate, and why investing in people is the smartest strategy of all.

Key takeaways

Why culture, communication, and trust are your firm’s most valuable growth assets (and how they directly impact BD, marketing, and estimating success)
How to align marketing, BD, and precon teams to drive a more predictable, people-driven pipeline
Ways to pair technology with human storytelling to win interviews, strengthen relationships, and stand out downstream

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