Weld Coxe Marketing Achievement Award

About the SMPS Weld Coxe Marketing Achievement Award

This preeminent SMPS individual honor salutes professionals whose achievements and lasting contributions to the professional services marketing field are exemplary.

Nomination guidelines for 2026 will be available soon, and the submission for nominations will open November 2025.

Brad Thurman, PE, FSMPS, CPSM, named recipient of the 2025 Weld Coxe Marketing Achievement Award

SMPS is proud to recognize Brad Thurman, PE, FSMPS, CPSM, as the recipient of the 2025 Weld Coxe Marketing Achievement Award (WCMAA). A principal and chief marketing officer at Wallace Design Collective and longtime member of SMPS Oklahoma, Brad has dedicated more than four decades to advancing marketing and business development in the A/E/C industry. His leadership, creativity, and ability to merge technical expertise with strategic communication have left a lasting impact on both his firm and the profession.

Beyond his professional success, Brad has been a tireless mentor, educator, and volunteer leader within SMPS. From serving as chapter president and Society president to leading the SMPS Foundation, he has inspired generations of professionals through his teaching, speaking, and advocacy. Brad’s visionary approach, combined with his commitment to lifting others, exemplifies the spirit of the Weld Coxe Award and its celebration of transformative leadership in the A/E/C industry.

Previous Marketing Achievement Award Winners

2025 Brad Thurman, PE, FSMPS, CPSM

2024 Frank Lippert, FSMPS, CPSM

2023 Craig Galati, FAIA, FSMPS, CPSM

2022 Barbara Shuck, FSMPS, CPSM

2021 Thomas E. Smith, Jr., FSMPS, CPSM

2020 Carolyn Ferguson, FSMPS, CPSM

2019 Donna J. Corlew, FSMPS, CPSM

2018 Carla Thompson, FSMPS, CPSM

2017 R. Tim Barrick, FSMPS

2016 Kenneth Diehl, FSMPS

2015 Rolf Fuessler, APR, FSMPS

2014 not awarded

2013 Karen Courtney, AIA, FSMPS

2012 Dana Birkes, FSMPS

2011 Al Potter, FSMPS

2010 Michael Reilly, FSMPS

2009 Sheryl Maibach, FSMPS

2008 Bruce Lea, FSMPS

2007 Craig Park, FSMPS, Assoc. AIA

2006 Mitchell Levitt, FSMPS

2005 Randle Pollock, FSMPS

2004 not awarded

2003 Julie Luers, FSMPS

2002 not awarded

2001 Jean Valence, FSMPS

2000 Randolph W. Tucker, P.E., FSMPS

1999 Howard J. Wolff, FSMPS

1998 Kay Lentz, FSMPS

1997 Laurin McCracken, AIA, FSMPS

1996 Nancy Egan, FSMPS

1995 Lisbeth Quebe, FSMPS

1994 not awarded

1993 William Hankinson, FSMPS

1992 Thomas Page, FSMPS

1991 Janet Goodman Aubry, FSMPS

1990 Joan Capelin, FSMPS, Hon. AIA

1989 Weld Coxe, FSMPS

1988 not awarded

1987 Diane Creel, FSMPS

Weld Coxe, Hon. AIA, FSMPS

The 1989 recipient of the Marketing Achievement Award, Weld Coxe, Hon. AIA, FSMPS, was the founder of The Coxe Group; author of the seminal books Marketing Architectural and Engineering Services and Managing Architectural and Engineering Services, and co-author of Success Strategies for Design Professionals; and a popular speaker. A founder of SMPS and Member #2, Coxe was the driving force behind the creation of an identity for “non-professionals who sold professional services.” Read more.

Coxe passed away on March 15, 2011. In that same year, the Society renamed the Marketing Achievement Award in his honor and memory.