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Email marketing remains the holy grail for ROI in B2B marketing, especially for professional services. The professional services buying cycle is characterized by a lengthy, intricate process. The notion that you'll magically appear on your ideal customer’s radar just when they're ready to spend money on your unique services is far from realistic. AEC marketers […] |
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AEC.AI™ is a two-day AI education program with content designed specifically for A/E/C marketers and business developers. We’ll be joined again by Christopher Penn from TrustInsights.ai who will explore emerging technologies by putting them to use. Penn is an authority on artificial intelligence, digital marketing, technology, and data science. His workshops will provide hands-on training, AI-prompting exercises, and roundtable […] |
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