Presented by SMPS Foundation President, Michele Raftery, FSMPS, CPSM, WELL AP, and Ryan Suydam, CXMP.

This session teaches A/E/C marketers how to turn rigid, text-heavy RFQ/RFP requirements into clean, highly readable, and professional proposal layouts. We’ll cover practical InDesign techniques for converting tables and charts into clear visuals, maximizing limited space (including 11x17 spreads), applying consistent typography and styles, and restructuring org charts and diagrams for clarity. Whether you’re new […]

Join this interactive MCA Learning Lab to hear directly from recent Marketing Communications Awards (MCA) winners as they share what it takes to create award-winning submissions. Through real-world case studies, spotlighted firms will walk through their research, strategy, creative approach, and measurable results, offering practical insights you can apply to your own work.