Emerging Trends in A/E/C
The Emerging Trends in A/E/C Marketing and Business Development
This SMPS Foundation report, developed in partnership with FMI Consulting, is a must-read for CMOs, strategists, and firm leaders.
It explores the key shifts, strategies, and insights shaping the future of marketing and business development in the A/E/C industry.
Learn how forward-thinking firms are adapting to change, strengthening client relationships, and positioning themselves for long-term success.
A must-read for CMOs, strategists, and firm leaders! See where A/E/C is heading and how marketers and business developers play a role. The Emerging Trends report uncovers:
- Key marketing and business shifts shaping the future
- Strategies that forward-thinking (and successful!) firms adopt
- Insights to guide leadership and marketing decisions
Are you ready to inspire and challenge your firm’s leaders to think ahead? The SMPS Foundation’s Emerging Trends in A/E/C Marketing and Business Development report has been distilled into a ready-to-use presentation with key findings, visuals, and talking points to help you start meaningful conversations about the future of marketing, business development, and client experience in your firm.
Use this resource to guide discussions, spark innovation, and help your leadership team plan strategically for what’s next in the A/E/C industry.
Your investment into this resources serves as a donation to the SMPS Foundation.
The SMPS Foundation connects research to real practice—bringing timely insights to chapters, regional conferences, and peer communities across the A/E/C industry. Below is where you can engage with Foundation-led intelligence right now.
Regional conference lineup
- Southern Regional Conference
- From fresh retention data to what’s next in client experience, we’ll translate Foundation research into practical moves your firm can apply this quarter.
- Missouri Valley Regional Conference
- A fast, evidence-based briefing on market signals and marketing/BD capabilities shaping 2026.
- North Eastern Regional Conference
- Kick off day one with a digest of Foundation insights: workforce dynamics, chapter health indicators, and the CX metrics that correlate with growth.
Chapter Programs & Community Touchpoints
- Greater Cincinnati — October 30 Webinar
- A concise download of the newest Foundation findings—and how to turn them into chapter programming and firm-level wins.
- SMPS Utah — Program TBA
- We’re coordinating dates now. Want to collaborate or host? See the “Bring the Foundation to Your Chapter” section below.
- SMPS North Texas — Fireside Chat December 4
- An interactive forum on what’s working, what’s waning, and what’s next in A/E/C marketing and business development—rooted in Foundation research.
- Fellows Forum- December 4.
- Deep-dive dialogue with SMPS Fellows on the implications of current research for firm strategy, talent, and client experience.
Want a research-backed program tailored to your members? We offer:
- Keynotes & Briefings – 30–60 minute, data-rich sessions.
- Workshops – Hands-on formats that turn findings into action plans.
- Fireside Chats – Community conversations that surface local solutions.
Pitch your chapter or request a program: email foundation@smps.org
Tip: Share your preferred dates, audience size, and any focus areas (e.g., CX, talent, digital, revenue).
What You’ll Gain
- Clarity: Up-to-date intelligence distilled for leaders and doers.
- Confidence: Evidence to guide decisions on budgets, talent, and client experience.
- Community: Shared language and tools chapters can use to move in the same direction.
