THE PINNACLE EXPERIENCE
The Pinnacle Experience
Senior marketing and business development leaders are invited to participate in The Pinnacle Experience, an annual symposium designed to challenge the status quo, brainstorm fresh ideas and network with thought leaders in and outside of the industries.
The Pinnacle Experience is for professionals with significant experience (10-15+ years), who serve as the “first chair” for leading their firm’s marketing and business development strategies. This may include CEOs, CMOs, directors, principals, and vice presidents. The Pinnacle Experience was held in Atlanta, GA, in November 2024.
Stay tuned for updates on the future of The Pinnacle Experience!
We want your insight!
The Pinnacle Experience won’t take place in 2025, as we’re using this year to connect with senior A/E/C marketers and business developers to shape the best possible programming for the future. We’d like to better understand how we can provide the most valuable education and networking opportunities for senior leaders in the A/E/C industry.
Please take a few moments to complete this short survey—your insights will directly influence what’s next for senior-level education and networking at SMPS.
Schedule-At-A-Glance
All education sessions at The Pinnacle Experience are CEU-eligible and attendees may earn up to 8.75 CEUs for attending all education sessions.
Wednesday, November 6
4:00-6:00 PM | Registration open for attendees
5:30-6:30 PM | C-Suite Panel Discussion
6:30-7:30 PM | Welcome Reception & Networking | Sponsored by OpenAsset
Thursday, November 7
7:30-8:30 AM | Breakfast & Networking
8:30-9:00 AM | Intro & Welcome
9:00-10:30 AM | Social Super Glue: How to Create a Thriving Workplace Culture | Kris Boesch
10:30-11:00 AM | BREAK
11:00 AM – 12:00 PM | AI & The Future of A/E/C | Dan Chuparkoff
12:00-1:00 PM | Lunch & Networking
1:00-2:30 PM | Applied Curiosity | Carla Johnson
2:30-3:00 PM | BREAK
3:00-4:00 PM |Turning Insights into Action: Implementing What You’ve Learned | Stacy Stout
4:00-4:30 PM | Discussion & Wrap up
4:30-5:30 PM | The Pinnacle Power Hour & Networking
Friday, November 8
7:30-8:30 AM | Breakfast & Networking
8:30-9:00 AM | Day-One Recap/Day Two Kick Off
9:00-10:15 AM | Future Proofing Your Business | Detria Williamson
10:15-10:30 AM | BREAK
10:30-11:30AM | Balancing CEO Priorities with Industry Trends | Scott D. Butcher, FSMPS, CPSM
11:30AM-12:30 PM | Lunch
12:30-1:45 PM | Super Panel Discussion
1:45-2:00 PM | Final Remarks: Wrap-Up & Dismissal
2024 Symposium Presenters
Keynote Speaker
AI & the Future of A/E/C
Dan Chuparkoff
Carla Johnson
Future Proofing Your Business
Detria Williamson
Program Facilitator
Stacy Stout, FSMPS, CPSM
Attending The Pinnacle Experience
Take a look at the attendees for the 2024 Pinnacle Experience
Check out all the firms that will be represented at this year’s Pinnacle Experience in Atlanta.
The Pinnacle Experience Advisory Committee
Facilitator:
Stacy Stout, FSMPS, CPSM
Advisors:
Alec Gleason
Cricket Robertson, FSMPS, CPSM
Jennifer Van Vleet, CPSM
HQ Staff Leads:
Nandi Rice, MA
Danielle Gray, MBA
Attendee Experiences
“The Pinnacle Experience challenged me to stretch my mind in new ways.”
-David Werking, FSMPS, CPSM
Business Development Manager, ERMCO, Inc.
“The Pinnacle Experience challenged me to stretch my mind in new ways.”
-David Werking, FSMPS, CPSM
Business Development Manager, ERMCO, Inc.
SMPS Thanks our 2024 Pinnacle Experience Sponsors
TOP SPONSOR & WELCOME EVENT PARTNER
2024 CONFERENCE SPONSORS
SUPPORTING SPONSORS
