Using Data To Study and Market A/E/C Innovation

August 26, 2020

 

The aftermath of the COVID-19 pandemic is set to change the way we engage with the built and living environments forever. Already, for example, while walking in public spaces, such as parks, grocery stores, and transit stations, you’ll notice conspicuous red tape or signs on the ground. These markings, intended to direct movement and guide people into social distancing, are changing the way users interact with the spaces they inhabit.

In order to observe and demonstrate how people use their environments, occupant studies have always been the holy grail of A/E/C marketing. For those in the industries, nothing can be more work-affirming than a study demonstrating the success of a project’s original design intention—with the numbers to prove it.

These hard facts and figures are also invaluable for new business, where efficiency and results-based communications are key to closing a deal. Now that the way in which people move, use, and socialize in architectural spaces is bound to change forever, occupant studies will be essential to proving the efficacy of post-pandemic innovations.

To read more, download the full article.

 

This article, written by Mallory Horshaw, first appeared in the Marketer journal.